WorksheetsMktg1047-W19-What is Marketing? PreTest
Total questions: 10
Worksheet time: 5mins
What is the better definition of marketing?
Marketing is the advertising of a product or service to a business or an individual.
Marketing is the activity, set of instructions and processes for creating communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing is the sale of a product or service.
Marketing is the purchase of goods and services.
Beyond the traditional “make the sale” model, today’s marketing is also about:
market share.
winning marketing awards for best ad campaign.
having the best ad agency work on your campaign.
understanding customer needs and delivering value.
According to some marketing gurus, if you have great marketing:
you don’t have to sell.
the product will fit the customer.
you as a marketer have taken the time to understand your customer.
you will have a great operations and HR team.
Beyond the sale, the cumulative function of marketing is:
to sell more products and services to consumers.
to communicate and deliver value to, and create value for, the customer.
to create enough public relations buzz so that your product or service gets noticed.
to follow the purchasing behaviour of your consumer.
Many marketing professionals would agree that marketing giants like Coke have managed to sustain themselves for so long because:
they are very competitive against category competitors.
the have the best ad campaigns against their competition.
they have been able to stay on top of consumer trends and preferences
they have figured out the right product ingredients for their beverages.
Choose the most appropriate phrase on which marketers should focus:
look after your customers.
give value.
make money.
the customer is always right.
Top skills employers seek (choose any that apply):
Communication
Critical thinking
Problem solving
Interpersonal skills
Information management
My career path is focused on being a motive power technician, I’ll never need marketing.
True
False
Can it be true that people market themselves most, if not all, of the time?
Yes
No
This is the Fanshawe College brand.
False
True
