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Marketing Product and Distribution

Total questions: 29

Worksheet time: 18mins

Name
Class
Date
1.
A complete set of all products a business offers to its market is its
a)
product assortment
b)
product line
c)
brand
d)
variety
2.
_________________consumers purchase products they use
a)
Secondary
b)
Business
c)
Final
d)
Marketing
3.

Product designs start with the _________________product features

a)

Beginning

b)

Basic

c)

First

d)

Original

4.
What do we call all of the different items that a company makes or sells?
a)
Product Depth
b)
Marketing Mix
c)
Product Mix
5.
Which of the following can best improve a company's image?
a)
Branding
b)
Packaging
c)
Product Extensions
6.

Comparing of different brands such as attribute or price based will take place when customers are purchasing:

a)

Shopping goods

b)

Unsought goods

c)

Specialty goods

d)

Convenience goods

7.

Which good requires direct personal selling, involving the marketer to inform consumers and convince them of a need in order to make a purchase (Door to Door)?

a)

Shopping Goods

b)

Specialty Goods

c)

Convenience Goods

d)

Unsought Goods

8.

"New Product" can ONLY be used to describe a product that is completely new in every way.

a)

True

b)

False

9.

____________ features are those that are added to further help meet customer needs

a)

Basic

b)

Extended

c)

Enhanced

d)

New

10.

_______________ features are those that are additional or "extra" outsides parts to entice consumers to purchase.

a)

Basic

b)

Extended

c)

Enhanced

d)

New

11.

A Tangible Product is something that can be touched, seen or used.

a)

True

b)

False

12.

Concert tickets, Sporting events and Vacations are examples of:

a)

Unsought goods

b)

Convenience Goods

c)

Shopping Goods

d)

Specialty Goods

13.

What type of distribution strategy is used by Nike?

a)

Direct Distribution

b)

Indirect Distribution

c)

Both

d)

None

14.

What mode of transport has an advantage: "Fast distribution of product"

a)

Rail (Train)

b)

Road (Truck)

c)

Water (Ship)

d)

Air (Freight)

15.

Making sure that the right amount of product is delivered to the right place at the right time is an example of:

a)

Transportation

b)

Storage

c)

Physical Distribution

d)

Tangible Distribution

16.

A warehouse that is designed to MOVE product, not store it is:

a)

Private Warehouse

b)

Public Warehouse

c)

Storage Center

d)

Distribution Center

17.

Holding goods until they are sold is:

a)

Order Processing

b)

Transportation

c)

Storage

d)

Inventory Control

18.

Making sure enough product is available when customers want them is a part of this function of distribution:

a)

Order Processing

b)

Transportation

c)

Storage

d)

Inventory Control

19.

Which intermediary in the distribution process follows the wholesaler?

a)

Consumer

b)

Sales Representative

c)

Retailer

d)

Agent

20.

This is the most frequently used form of transportation.

a)

Truck

b)

Rail

c)

Water

d)

Air

21.

This type of transportation is cheap and is great for bulky, non-perishable items, however, it is the slowest method.

a)

Truck

b)

Rail

c)

Ship

d)

Air

22.

This Distribution stop includes stores like Costco and Sam's Club

a)

Retailers

b)

Wholesale

c)

Physical Distribution

d)

Channel Management

23.

Usually the final stop in the distribution chain where the average final customer makes a purchase.

a)

Retail

b)

Wholesale

c)

Distribution Center

d)

Warehouse

24.

When a customer buys directly from the manufacturer, that is a:

a)

Direct channel

b)

Indirect Channel

25.

The indirect channel includes many multiple stops

a)

True

b)

False

26.

A business that sells in bulk to both small business and single consumers is in

a)

Wholesale

b)

Retail

c)

Marketing

27.

These types of retail offer consumers a wide choice of products in one location. These stores are mixed merchandise stores but just offer wider selections.

a)

Limited-Line stores

b)

Super stores

c)

Mixed Merchandise Stores

d)

Convenience stores

28.

Verizon is a retail example of a

a)

Limited-Line Store

b)

Super Store

c)

Mixed Merchandise Store

d)

Convenience Store

29.

Physical Distribution usually combines multiple methods of transportation

a)

True

b)

False