WorksheetsMarketing Product and Distribution
Total questions: 29
Worksheet time: 18mins
Product designs start with the _________________product features
Beginning
Basic
First
Original
Comparing of different brands such as attribute or price based will take place when customers are purchasing:
Shopping goods
Unsought goods
Specialty goods
Convenience goods
Which good requires direct personal selling, involving the marketer to inform consumers and convince them of a need in order to make a purchase (Door to Door)?
Shopping Goods
Specialty Goods
Convenience Goods
Unsought Goods
"New Product" can ONLY be used to describe a product that is completely new in every way.
True
False
____________ features are those that are added to further help meet customer needs
Basic
Extended
Enhanced
New
_______________ features are those that are additional or "extra" outsides parts to entice consumers to purchase.
Basic
Extended
Enhanced
New
A Tangible Product is something that can be touched, seen or used.
True
False
Concert tickets, Sporting events and Vacations are examples of:
Unsought goods
Convenience Goods
Shopping Goods
Specialty Goods
What type of distribution strategy is used by Nike?
Direct Distribution
Indirect Distribution
Both
None
What mode of transport has an advantage: "Fast distribution of product"
Rail (Train)
Road (Truck)
Water (Ship)
Air (Freight)
Making sure that the right amount of product is delivered to the right place at the right time is an example of:
Transportation
Storage
Physical Distribution
Tangible Distribution
A warehouse that is designed to MOVE product, not store it is:
Private Warehouse
Public Warehouse
Storage Center
Distribution Center
Holding goods until they are sold is:
Order Processing
Transportation
Storage
Inventory Control
Making sure enough product is available when customers want them is a part of this function of distribution:
Order Processing
Transportation
Storage
Inventory Control
Which intermediary in the distribution process follows the wholesaler?
Consumer
Sales Representative
Retailer
Agent
This is the most frequently used form of transportation.
Truck
Rail
Water
Air
This type of transportation is cheap and is great for bulky, non-perishable items, however, it is the slowest method.
Truck
Rail
Ship
Air
This Distribution stop includes stores like Costco and Sam's Club
Retailers
Wholesale
Physical Distribution
Channel Management
Usually the final stop in the distribution chain where the average final customer makes a purchase.
Retail
Wholesale
Distribution Center
Warehouse
When a customer buys directly from the manufacturer, that is a:
Direct channel
Indirect Channel
The indirect channel includes many multiple stops
True
False
A business that sells in bulk to both small business and single consumers is in
Wholesale
Retail
Marketing
These types of retail offer consumers a wide choice of products in one location. These stores are mixed merchandise stores but just offer wider selections.
Limited-Line stores
Super stores
Mixed Merchandise Stores
Convenience stores
Verizon is a retail example of a
Limited-Line Store
Super Store
Mixed Merchandise Store
Convenience Store
Physical Distribution usually combines multiple methods of transportation
True
False
