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Marketing Unit #6- Promotion

Total questions: 33

Worksheet time: 17mins

Name
Class
Date
1.

Communication intended to persuade, inform, or remind a target market about a business or its products is

a)

Promotion

b)

Promotional Mix

2.

The combination of different promotional elements that a company uses to reach and influence potential customers is

a)

Promotion

b)

Promotional Mix

3.

Newspapers, Magazines, Direct Mail, Outdoor Activities (billboards, painted signs), Directories, Transit Advertising, Other Print Media (pens, hats, shirts, etc.), Television, Radio, and Internet are all examples of:

a)

Advertising

b)

Publicity

c)

Sales Promotion

d)

Personal Selling

4.

Write a press release, Write feature articles, Submit captioned photos, Call a press conference, and Seek interviews are all examples of:

a)

Advertising

b)

Publicity

c)

Sales Promotion

d)

Personal Selling

5.

Displays, Premiums- anything of value a customer receives in addition to the good/service purchased, Rebates- a return of part of the purchase price, Samples, and Sweepstakes and Contests are all examples of:

a)

Advertising

b)

Publicity

c)

Sales Promotion

d)

Personal Selling

6.

Closing a sale after advertising, publicity, or sales promos have attracted the customer is

a)

Advertising

b)

Publicity

c)

Sales Promotion

d)

Personal Selling

7.
Macy's hired four new salespeople to assist during the Christmas season.  Which aspect of the promotional mix does this describe? 
a)
Advertising
b)
Personal Selling
c)
Sales Promotion
d)
Direct Marketing
8.
Magazines, newspapers, TV commercials, etc.
a)
Public Relations
b)
Advertising
c)
Personal Selling
d)
Direct Marketing
9.
Dress Up purchased a $50 advertisement for the upcoming fashion show program.
a)
Advertising
b)
Sales promotion
c)
Public Relations
d)
Personal Selling
10.
The sales associate helped you pick out a prom dress.
a)
Personal Selling
b)
Sales Promotion
c)
Advertising
d)
Direct Marketing
11.
When the sponsor of a paid message is identified 
a)
Sales Promotion
b)
Advertising
c)
Personal Selling
d)
Direct Marketing
12.
What are four options that can be used in a promotional mix?
a)
product, place, price, promotion
b)
advertising, publicity, sales promotion, personal selling
c)
newspaper, magazines, direct mail, directories
d)
headline, illustration, price, copy
13.
Any form of communication a business or organization used to inform, remind, or persuade is called...
a)
Promotion
b)
Reminding
c)
Prosecution
d)
Employment
14.
Which of the following is an overall goal of the promotional mix:
a)
to decrease operating expenses
b)
to convey a message inexpensively
c)
to persuade consumers to buy
d)
to have the right goods and available
15.
Which is one of the main goals of promotion in marketing?
a)
to select media
b)
to develop a message
c)
to create desire or consumer demand
d)
to monitor feedback
16.
What is the main difference between advertising and publicity?
a)
advertising is free, publicity cost
b)
there is no difference
c)
business has no control over advertising
d)
publicity is free, advertising cost
17.
The promotional mix includes advertising, public relations, personal selling, direct marketing and ______________. 
a)
Sales promotion
b)
Entrepreneurship
c)
Customer service
d)
Customer relations
18.
The 4 Ps is also known as:
a)
Customer satisfaction
b)
Marketing segmentation
c)
Promotional mix
d)
Marketing mix
19.
True or false: businesses use product and institutional promotion. 
a)
True
b)
False
20.
__________ promotion is used to create a favorable image for a company, advocate for change, or take a stand. 
a)
Direct
b)
Institutional
c)
Indirect
d)
Corporate
21.
Macy's hired four new salespeople to assist during the Christmas season.  Which aspect of the promotional mix does this describe? 
a)
Advertising
b)
Personal Selling
c)
Sales Promotion
d)
Direct Marketing
22.
Magazines, newspapers, TV commercials, etc.
a)
Public Relations
b)
Advertising
c)
Personal Selling
d)
Direct Marketing
23.
Institutional promotion directly sells products and/or services. 
a)
True
b)
False
24.
This aspect of the promotional mix typically takes place AFTER (or as a result of) other promotional activities.
a)
Advertising
b)
Personal Selling
c)
Public Relations
d)
Sales Promotion 
25.
Sunshine Chinese has coupons that are sent to a specific group of customers with a Suwanee address.  What aspect of the promotional mix is this?
a)
Advertising
b)
Public Relations
c)
Direct Marketing
d)
Sales Promotion
26.
Purpose: to increase sales, inform about new products, and create a positive business image 
a)
Advertising
b)
Direct Mail
c)
Sales Promotion
d)
Personal Selling
27.
Chick-fil-a released a statement to explain their partnership with Thrive Coffee and how the company is working to support local farmers.  Which aspect of the promotional mix is this?
a)
Sales Promotion
b)
Public Relations
c)
Personal Selling
d)
Advertising 
28.
Nike sends you an email about an upcoming sale. 
a)
Sales Promo
b)
Direct Mail
c)
Personal Selling
d)
Advertising
29.
The local newspaper printed a review of the NGHS dance show. 
a)
Advertising 
b)
Public Relations
c)
Personal Selling
d)
Direct Mail
30.
You received a travel size shampoo when you purchased a large size from Target.
a)
Advertising
b)
Sales Promotion
c)
Personal Selling
d)
Direct Marketing
31.
Dress Up purchased a $50 advertisement for the upcoming fashion show program.
a)
Advertising
b)
Sales promotion
c)
Public Relations
d)
Personal Selling
32.
The sales associate helped you pick out a prom dress.
a)
Personal Selling
b)
Sales Promotion
c)
Advertising
d)
Direct Marketing
33.
Target created a summer visual at the front of the store to include beach chairs, towels, and sunscreen. 
a)
Advertising
b)
Sales Promotion
c)
Personal Selling
d)
Public Relations

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