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WorksheetsChapter 17 Promotional Concepts and Strategies
Total questions: 30
Worksheet time: 16mins
Name
Class
Date
1.
Direct marketing is a type of advertising directed to:
a)
The general public in an attempt to increase store traffic
b)
Large retailers in order to convince the retailer to stock the product
c)
A mass audience rather than a targeted group of prospects and customers
d)
A targeted group of prospects and customers rather than to a mass audience
2.
Sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers are called:
a)
Coupons
b)
Sales force promotions
c)
Trade promotions
d)
Consumer promotions
3.
Premiums are:
a)
Low cost items given to consumers at a discount or for free
b)
Certificates that entitle customers to cash discounts on goods or services
c)
Higher priced products earned and given away through contests, sweepstakes, and rebates
d)
A payment fee for the right to promote products or services at or on a set location
4.
The main function of publicity is to:
a)
Enable an organization to influence a target audience
b)
Develop a positive perception or awareness of the organization in the marketplace
c)
Stimulate sales, reinforce advertising, and support selling efforts
d)
Increase sales, inform potential customers about new products, and create a positive image
5.
The above image is an example of what type of consumer promotion?
a)
Premium
b)
Incentive
c)
Loyalty Marketing Program
d)
Slotting Allowance
6.
The above image is an example of what type of consumer promotion?
a)
Loyalty Marketing Program
b)
Promotional Tie-In
c)
Product Sample
d)
Incentive
7.
The above image is an example of what type of consumer promotion?
a)
Coupon
b)
Sweepstakes
c)
Contest
d)
Rebate
8.
The above image is an example of what type of consumer promotion?
a)
Promotional Tie-In
b)
Loyalty Marketing Program
c)
Incentive
d)
Point of Purchase Display
9.
The above image is an example of what type of consumer promotion?
a)
Loyalty Marketing Program
b)
Promotional Tie-In
c)
Point of Purchase Display
d)
Premium
10.
Monster Energy has just come out with a new flavor energy drink. To introduce the new product they will be offering visitors to the Monster Truck Show tastes of the beverage. which consumer promotion is this considered?
a)
Coupon
b)
Point of Purchase Display
c)
Product Sample
d)
Loyalty Marketing Program
11.
The sales staff at Dan and Dave's Dodge City will receive a bonus of $500 cash for selling 10 or more vehicles in the month of October. This is an example of which trade promotion?
a)
Trade Show
b)
Sales Incentive
c)
Cooperative Advertising
d)
Promotional Allowance
12.
Sam was attending the Pelicans basketball game and her seat number flashed across the screen saying that she was the lucky winner of a free pizza from the concession stand. This is an example of a promotional tie-in.
a)
True
b)
False
13.
By offering a loyalty marketing program, a company is attempting to keep customers coming back by rewarding them for their frequent purchases.
a)
True
b)
False
14.
Money back after a purchase is called a?
a)
Coupon
b)
Rebate
c)
Sweepstakes
d)
Contest
15.
A toy in a cereal box is a good example of his consumer promotion activity.
a)
Premium
b)
Promotional Tie-In
c)
Incentive
d)
Advertisement
16.
A cost-effective combination of strategies used to reach company goals is called a(n) ___________________.
a)
Promotional Mix
b)
Advertisement
c)
Trade Promotion
d)
Sales Promotion
17.
The business often has the least control over which type of promotion?
a)
advertising
b)
personal selling
c)
publicity
d)
sales promotion
18.
What is a special price discount that is given as an incentive to wholesalers and retailers?
a)
rebate
b)
promotional allowance
c)
product incentive
d)
coupons
19.
The promotional mix includes advertising, public relations, personal selling, direct marketing and ______________.
a)
Sales promotion
b)
Entrepreneurship
c)
Customer service
d)
Customer relations
20.
__________ promotion is used to create a favorable image for a company, advocate for change, or take a stand.
a)
Direct
b)
Institutional
c)
Indirect
d)
Corporate
21.
Macy's hired four new salespeople to assist during the Christmas season. Which aspect of the promotional mix does this describe?
a)
Advertising
b)
Personal Selling
c)
Sales Promotion
d)
Direct Marketing
22.
Magazines, newspapers, TV commercials, etc.
a)
Public Relations
b)
Advertising
c)
Personal Selling
d)
Direct Marketing
23.
Chick-fil-a released a statement to explain their partnership with Thrive Coffee and how the company is working to support local farmers. Which aspect of the promotional mix is this?
a)
Sales Promotion
b)
Public Relations
c)
Personal Selling
d)
Advertising
24.
Nike sends you an email about an upcoming sale.
a)
Sales Promo
b)
Direct Mail
c)
Personal Selling
d)
Advertising
25.
Coupons, product samples, and displays are examples of _______________?
a)
Sales promotion
b)
Direct marketing
c)
Personal selling
d)
Digital advertising
26.
This picture shows an example of ______ from the movie Elf.
a)
promotional tie ins
b)
premiums
c)
product placement
d)
sponsorship
27.
This policy directs promotion towards consumers. It is designed to create consumer interest and demand.
a)
Push Policy
b)
Pull Policy
c)
Public Relations Policy
28.
When a cash premium is paid by a manufacturer to a retailer to help the retailer cover the costs of placing the manufacturer’s product on the shelves.
a)
Cooperative allowances
b)
Slotting allowance
c)
Trade promotions
d)
Promotional allowances
29.
The fundamental concept behind ________________ it is that people will be more motivated to buy a product when they are offered an added value gift in exchange.
a)
Slotting
b)
Premiums
30.
What percent of sales is typical for many companies when developing a promotional budget?
a)
3%
b)
25%
c)
50%
d)
12%
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