NEW
Font size
WorksheetsMKT 1.05
Total questions: 20
Worksheet time: 10mins
Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four Ps should these investors consider first?
A Product
B Price
C Promotion
D Place
Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent?
A Tactic
B Strategy
C Goal
D Trend
Validity of a search result is:
A the degree to which the results are accurate.
B the degree to which the results disprove your theory.
C the degree to which the results are reproducible.
D the degree to which the results are inaccurate.
When conducting research, a student should:
A only use one search engine.
B use multiple search engines.
C never use a search engine.
D use only the search engine that they are most familiar with.
Primary research is:
A collected for the first time by the researcher.
B obtained from an Internet search.
C obtained from a government source.
D collected by visiting a library.
Secondary research is:
A collected for the first time by the researcher.
B obtained from research previously conducted.
C obtained from interviewing someone.
D collected by administering a survey.
A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18–34 years old. How is the business segmenting the market?
A By geographics
B By psychographics
C By demographics
D By behavior
During what year/years did the World Wide Web begin?
A 1989-1999
B 1930-1950
C 1910-1929
D 2000-2010
Which is the overall reason that marketing strategies are designed and implemented?
A Improving management techniques
B Achieving planned goals
C Changing the image of the business
D Increasing business profits immediately
Which market segment represents customers who prefer a variety of reasonably priced recreational activities?
A Geographic
B Psychographic
C Behavioral
D Occupational
To promote its summer menu, Danielle’s Diner plans to e-mail a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent?
A Tactic
B Strategy
C Goal
D Trend
If a company purchases survey results, this is called:
A primary research.
B observational research.
C secondary research.
D ethnographic research.
What is the difference between the Internet and the World Wide Web?
A The World Wide Web is the same as the Internet.
B The World Wide Web contains images and text.
C The World Wide Web only contains text.
D The Internet came after the World Wide Web.
Which is one way that many businesses use the marketing information contained in sales reports?
A To monitor expense accounts
B To qualify potential new customers
C To improve the effectiveness of salespeople
D To develop negotiating techniques
Which type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?
A Market demographics analysis
B Accounts payable summary
C Annual income statement
D Quarterly inventory status
XYZ Company noticed that the sales of iPads in blue have increased in sales. What can the business determine about the iPads?
A Product popularity
B Research methods
C Economic resources
D Competitor activity
By monitoring its sales and its customers’ buying habits, what is a business often able to identify?
A Popular products
B Research methods
C Economic resources
D Competitors’ activities
What does continuously monitoring internal marketing information enable businesses to do?
A Investigate competitors
B Identify problems
C Evaluate market share
D Analyze economic changes
Which type of marketing data can a business obtain by reviewing its inventory reports and customers’ invoices?
A Product quality
B Customers’ credit limits
C Customers’ product preferences
D Actual market share
What does a business need in order to understand why a product that has been a strong seller for a long time is now losing popularity?
A Marketing information
B Sales Records
C Secondary Data
D Purchasing Documents
