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WorksheetsSEM 3.04-3.05A
Total questions: 22
Worksheet time: 11mins
Which is a characteristic of most online banner advertisements?
A Productive
B Restrictive
C Selective
D Interactive
Which type of sports or event businesses would most likely place a banner advertisement on a ski resort’s website?
A Shoe manufacturer
B Snowboard retailer
C Cross-training equipment distributor
D Rock-climbing boot retailer
Which promotion option enables marketers to target specific groups of customers, so that they can focus their promotional efforts to get the best results?
A Advertising
B Direct marketing
C Publicity
D Sales promotion
Currently, which mobile advertising strategies have been most successful?
A Rich media
B Text message with coupon
C Cross-platform campaign
D Banner ad campaign
A tire producer is most likely to advertise its products on a website that interests which group?
A Fitness trainers
B Marathon runners
C Auto racing enthusiasts
D Tennis fans
To attract fans to their websites, professional sports organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sports teams and compete against other fans. What is this growing industry?
A Online exchange
B Data interchange
C Game works
D Fantasy sports
Sports or event industries often use the electronic media to obtain which goal?
A Conduct worldwide research
B Attract advertising support
C Encourage athletes to participate
D Motivate customers to buy
Which is an effective design technique that adds a personal touch to direct mail?
A Stamping “Open Now” in neon pink on the back of the envelope
B Addressing the recipient as “Current Resident” on the mailing label
C Using a font that looks like handwriting in the address section of an envelope
D Placing the return address at the bottom of the envelope
Which statement regarding campaigns of direct mail marketing is true?
A They should contain detailed data.
B They are highly cost efficient.
C They are easy to track.
D They should include a call to action.
How does a professional sports team earn revenue when it permits games to appear on television?
A Participating in merchandising programs
B Sponsoring charitable events
C Selling broadcast rights
D Promoting the games on its website
To generate excitement about its newly remodeled facilities, the plans of Wilmer Hotel is to send advertising messages to past guests via their cell phones. Each message will contain a brief video showcasing new features and services that the hotel offers. Which type of mobile messaging service should Wilmer use?
A Complex messaging services (CMS)
B Short messaging services (SMS)
C Multimedia messaging services (MMS)
D Digitized messaging services (DMS)
Which is most likely to be visible to search engine spiders?
A Flash files
B Java applets
C HTML text
D Images
Which is an example of online advertising?
A Hosting chat rooms
B Providing information
C Sponsoring a website
D Giving away gifts
A business places a matrix on a promotional sign that potential customers can scan with their smartphones. After scanning the matrix, potential customers have digital coupons in their smartphones which they use to obtain discounted products at the point of purchase. This form of mobile advertising involves the use of which feature?
A Cable-network tags
B Reverse-messaging features
C Receipt verification applications
D Quick-response codes
Which is one of the advantages of direct mail advertising for advertisers?
A Aiming the message to specific customers
B Avoiding the compliance with postal regulations
C Focusing on mass marketing techniques
D Competing with other advertisers
When writing information to post on websites, online businesses should perform which action(s)?
A Break the text into short, manageable sections with many headlines
B Boost content appeal and interest with quips, stories, and humor
C Use jargon and bulleted points to emphasize important content
D Consolidate information by constructing long, descriptive sentences
Which is a disadvantage of using direct mail letters as a form of promotion?
A The advertiser is limited to the type of letter formats that are available.
B The advertiser cannot be selective about who receives the letters.
C Many people think of the letters as junk mail to be discarded without opening.
D People usually expect the letters to arrive at specific times.
When writing letters for direct mail advertisements, the account executive responsible for promoting a team in the National Hockey League should perform which action?
A Develop copy that is in more detail than that in print advertisements
B Write copy that will appeal to a mass audience
C Attempt to depersonalize the message
D Recognize that the results of the direct mail effort cannot be measured
When developing a direct mail offer for sports or event products, it is important that the mailing piece includes which feature?
A Addressed in an impersonal way
B Printed on expensive paper
C Designed to attract attention
D Sent to everyone in the area
Why is it important for online businesses to write content for their website home pages that is interesting as well as concise?
A Message is complex
B Access is restricted
C Design is simple
D Space is limited
One advantage of writing direct mail letters that include coupons or reply cards is that the result of the advertising effort may be considered to have which feature?
A Inexpensive
B Traditional
C Measurable
D Competitive
When an advertising agency develops content for the website of a client, the writer should format the text so that it is easy for the visitors of the website to accomplish which goal?
A Order desired goods
B Identify the tagline
C Locate relevant information
D Translate features into benefits
