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WorksheetsUnit 1 Review: Intro to Marketing
Total questions: 19
Worksheet time: 9mins
Which of the following is NOT a marketing activity?
Personal Selling
Dreaming about a wild horse shopping for hats
Advertising
Designing New Products
Which of the following is NOT a marketing activity?
Getting products into stores
Arranging displays
Maintaining Inventory
Googling Mr Kern's home address
Marketing is: creating, communicating, delivering, and exchanging offerings that have _______
Value
Prices
Internet Memes
Homework
Which of the following is an example of a partner/stakeholder? Choose all that apply.
Employees
Suppliers
Distributors
Your friend's cousin's uncle's father
People giving up something they have to receive something else that they would rather have is:
A stakeholder
A marketing strategy
An exchange
A target market
True/False: The most common type of exchange is money for a product or service
True
False
True/False: Marketing plays an important role in Society, Business, Careers, and Your Life
True
False
Which of the following is NOT a primary goal of business?
To survive
To profit
To grow
To die
Which career pathway does not have job opportunities in business and marketing?
Medical
Technical
Military
That's a trick question, EVERY pathway has bus/mktg!
A group of individuals who share one or more characteristics is called a _____________
Market
Target Market
Marketing Strategy
The Four P's
A unique blend of the Four P's designed to create satisfying exchanges with a target market is a ______________
Marketing Mix
Target Market
The Four P's
Niche Market
Which of the following is NOT one of the Four P's?
Place
Ponies
Price
Product
Marketing strategy combines a ________ with a ___________ to produce mutually satisfying exchanges
Mother, child
Banana, Strawberry
Target Market, Marketing Mix
Marketing, Business
A tool used to understand current/future customers and the business environment is called:
TOWS
SWOT
STOW
OWTS
SWOT stands for:
Strawberries, Watermelon, Oranges, Tangerines
Students, Workers, Organizers, Teachers
Strengths, Weaknesses, Opportunities, Threats
Stats, Websites, Oculus, Technology
Internal organizational resources like production, marketing, finances, and employees are:
Strengths and Weaknesses
Strengths and Opporunities
Weaknesses and Opportunities
Weaknesses and Threats
External Environment that include social, demographic, tech, political, and competitive factors are:
Opportunities and Threats
Opportunities and Weaknesses
Strengths and More Strengths
Strengths and Opportunities
A set of features perceived to be significant and superior to the competition is known as:
Target Market
Market Segmentation
Niche
Competitive Advantage
Which of the following is NOT a type of competitive advantage?
Quiche
Cost
Product/Service
Niche
