WorksheetsCreative Product Promotion
Total questions: 10
Worksheet time: 5mins
How many factors are there of the marketing mix?
6
7
8
9
Which is NOT an additional factor of the marketing mix
Profitability
People
Processes
Physical evidence
How many factors does the promotional mix consist of?
4
5
6
7
Which factor of the promotional mix involves interpersonal contact between the buyer and seller?
Public relations
Personal selling
Advertising
Sales promotion
If an organisation pays to put their name/logo on a football shirt is it known as what?
Public relations
Advertising
Direct Marketing
Sponsorship
A possible objective of a promotional mix could be
Clarify customer needs
Increase brand awareness
Increase product knowledge
All of the above
A brand does NOT consist of what?
Name
Symbol
Sales platform
Colour
Which does NOT form part of the AIDA model?
Interest
Desire
Action
Appeal
Which does NOT come into the Psychographic market segment?
Life syle
Age
Beliefs
Which one is NOT a pricing strategy?
Skim pricing
Economy pricing
Premium pricing
Reduction pricing
