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WorksheetsSMM TEKS Review
Total questions: 21
Worksheet time: 11mins
A platform is a web-based technology that enables the development, deployment, and management of social media solutions and services.
True
False
Mobile marketing is
All answers below
a promotional activity designed for delivery to handheld devices
for cell phones only
is used to pinpoint where people are to send advertisements
Which of the following in a career in social media marketing?
Social Media Planner
Social Media Specialist
Both a and b
None
Social Media marketing is
Helps a company increase brand exposure and broaden company reach.
socializing and chatting on line to receive the most likes
presenting your business to possible customers through direct sales
none of the above
Focusing on creating quality content that pulls people toward your company and product is called
outbound marketing
social media marketing
inbound marketing
target marketing
Text messaging is
a standard way to send messages that include multimedia content to and from a mobile phone.
are two-dimensional black and white barcodes that can be read by many cell phones.
commonly referred to as SMS (short message service).
None of the above
A standard way to send messages that include multimedia (video and images) content to and from a mobile phone is commonly referred to as
MMS.
a two-dimensional black and white barcode that can be read by many cell phones.
text messaging.
None of the above
A two-dimensional black and white barcode that can be read by many cell phones is referred to as
MMS.
QR code.
SMS.
None of the above
Social Media research consists of the following?
primary and secondary research
employment data
all of the above
none of the above
To begin a social media Marketing Plan, you first decide on
Objectives and goals
Target auidence
Marketing plan
Types of platforms
Product, price, place and promotion describe
traditional marketing.
the marketing mix.
social media platforms.
product descriptions.
is designed as a publishing platform.
is designed for the business community.
is designed as an entertainment platform.
none of the above.
__________________ extends beyond the internet to include channels that do not require the use of the internet like mobile devices.
Net marketing
Traditional marketing.
Social media marketing
Digital marketing
Creating a strategy focused on current, relevant trends and immediate feedback from customers.
Time management marketing
Real-time marketing
All
none
Pinterest features:
Audio
Video
Images
All
What is a common goal of social media marketing tools:
Plan and organize
Schedule posts
Save time
all
Original, brand-specific content created by customers and published on social media or other channels.
UGC
CPC
CPT
ROI
Which is not a Pinterest Targeting Option?
Hashtag
Interest
Keyword
Audience
A social media policy should include:
A section that outlines who is responsible for answering questions about the company.
It needs to protect your brand and guard against legal and security risks.
A section that discusses what is considered legal.
All
Which is most important for the YouTube algorithm:
Video relevance
Video quality
Watch time
#Likes and dislikes
Downside to social media?
Crowded and hard to stand out.
Easy to be famous.
Not many places to be seen.
Content is always expensive
