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Chapter five---InstaGram

Total questions: 25

Worksheet time: 10mins

Name
Class
Date
1.

How old is Instagram?

a)

five years

b)

seven years

c)

eight years

d)

ten years

2.

Instagram is the world's number one photo app.

a)

True

b)

False

3.

Who created Instagram?

a)

Jeff Bezos

b)

Mark Zukerberg

c)

Steve Jobs and Steve W.

d)

Kevin Systrom and Mike Krieger

4.

How long did it take for Instagram to reach the one-million user mark?

a)

Two months

b)

Six months

c)

Nine Months

d)

One Year

5.

When did Facebook purchase Instagram

a)

2008

b)

2010

c)

2011

d)

2012

6.

What is content on Instagram that is a post that has been turned into ads to reach more viewers?

a)

Carousel Ad

b)

Sponsored Ad

c)

Video Ad

d)

Image Ad

7.

What is Instagram Direct?

a)

A private image sending feature

b)

A private video sending feature

c)

A private messaging service for Instagram

d)

A private voice service for videos on Instagram

8.

Live video is now available on Instagram. This allows users to broadcast themselves live.

a)

True

b)

False

9.

How long in 2016 did it take Instagram to grow daily user count by 100 million?

a)

two months

b)

six months

c)

One year

d)

Two years

10.

Instagram has always been considered a "younger" generation app.

a)

True

b)

False

11.

Which age group is the SECOND biggest usage account for Instagram?

a)

18-29

b)

30-49

c)

50-64

d)

Under 18

12.

Who uses Instagram more?

a)

Men

b)

Women

13.

Photo Ads are advertisements with a single image.

a)

True

b)

False

14.

Friday is the best day to post on Instagram.

a)

True

b)

False

15.

Going live is the same as video chatting

a)

True

b)

False

16.

Post with at least one hashtag gets how much more traffic?

a)

50%

b)

12.6%

c)

24.6%

d)

33.4%

17.

Instagram unveiled "Sponsored Photos/Videos" to bring in revenue for Facebook

a)

True

b)

False

18.

No one in the "65+" age group uses Instagram because it is a young person's app.

a)

True

b)

False

19.

Which of the following is not a type of Instagram Ad?

a)

Photo

b)

Video

c)

Carousel

d)

Flyer

20.

Captions are not used on Instagram because are only used in Facebook.

a)

True

b)

False

21.

To be effective on Instagram, all you need to do is snap a great photo and post it to your account.

a)

True

b)

False

22.

What is the first step in creating a business strategy?

a)

Creating content

b)

Organizing the schedule

c)

Determining your objectives

d)

Deciding on a theme

23.

Fostering engagement is key to increasing your growth on Instagram.

a)

True

b)

False

24.

What does the acronym UGC stand for?

a)

user-generated content

b)

users get creative

c)

use good content

d)

Upload great commercials

25.

How much did Facebook buy Instagram for?

a)

1 million

b)

3 million

c)

1 billion

d)

3 billion