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WorksheetsMarket Segmentation
Total questions: 20
Worksheet time: 11mins
Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.
trending concept
a name brand or logo
A reader board
loyalty program
How many market segmentations are there?
4
8
2
10
The process of dividing a market of potential customers into groups based on different characteristics is called
Market Segmentation
Market Analysis
Demographics
Consumer identification
Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?
Age
Household Income
Race
Political preference
Which of these answer includes ONLY examples of demographics?
Marital status, religion, ethnicity
Household income, gender, race
Age, geographical location, gender
Race, age, hobbies
When a business divides its market on the basis of where its customers live is called
geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation
Targeting a group of potential consumers using psychographic characteristics might include using data about
music preferences
race
age
gender
A business' target market includes
Everyone
All the people who might use a product or service
The specific people that the company is aiming to reach with its marketing and sales efforts
One segment of the market
Target market is the group of customers at which a product or service is aimed at?
True
False
