WorksheetsGoogle Display Network
Total questions: 10
Worksheet time: 8mins
Which of the following is not a type of audience targeting?
Remarketing
Custom-intent
Affinity
Topics
You're seeking an ad format to support influencing consideration for your brand. You'd also like the ad to automatically adjust its size, appearance and format to fit available ad spaces in a given placement. Which ad format suits these needs?
Responsive Ads
Lightbox Ads
Expanded Text Ads
TrueView Ads
Which ad extensions are available on the Display Network? (select all that apply)
Affiliate location extensions
Callouts
Call extensions
Location extensions
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone...
hovers their finger over the ad for at least 2 seconds
expands or interacts with the ad
watches the ad for at least 2 seconds
watches the ad twice in a row
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Different campaign settings may be more effective on different networks
Separate campaigns allow for more accurate location targeting
Lower clickthrough rates (CTRs) on the Display Network can negatively affect Quality Score
Higher bids are required to be successful on the Display Network
Which bidding strategy is available only for Display campaigns?
Cost–per– view (CPV)
Viewable cost–per–thousand impressions (vCPM)
Manual CPC
Target cost–per–acquisition (CPA)
An advertiser who sells coffee beans adds the keyword “Java” to an ad group.
After two weeks, she reviews the placement report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
Make it obvious in the ad that "Java" refers to coffee, not JavaScript
Add [Java beans] as an exact negative keyword
Exclude Programming as a topic
Add "Coffee beans" as a topic
A running shoe company wants to reach "avid marathon runners" instead of just "sports fans". Which targeting method should this advertiser use?
Managed Placements
Demographic targeting
Affinity audiences
Custom affinity audiences
In–market audience targeting consists of people...
who are currently researching options and actively considering buying a product or service like yours.
who are in your overall target demographic group.
whom you’ve reached through remarketing.
who have shown an interest in a particular topic.
Hayley's client wants to drive sales of her new cookbook that's about gluten-free desserts.
If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the "Targeting" setting, her client's ads can show...
only when the keywords match
only when the topics match
when either the topics or the keywords match
when the topics and the keywords match
