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WorksheetsSnapchat Marketing
Total questions: 22
Worksheet time: 11mins
Spiegel and Murphy wanted to create a platform where users could share what type of photos?
Real
filtered
staged
funny
Snapchat was originally launched as _________ in 2011
ISeeU
SayCheese
Picaboo
Smilez
Baby Boomers make up a large portion of Snapchat's user base.
True
False
Which of the following is not an ad type available on Snapchat?
Snap Ads
Filters
Lenses
Snap Art
A business should switch up its Snapchat ads weekly for optimal performance.
True
False
A business that has Snapchat ads doesn't need to post a story.
True
False
Viewers love to see behind-the-scenes footage from their favorite brands.
True
False
The first step for a business' marketing strategy is to define measurable objectives.
True
False
Content created for Snapchat should be ___________, prepared, and presentable.l
pretty
proper
planned
patronizing
Which of the following is NOT a Snapchat ad campaign objective?
grow awareness
drive video views
re-engage app viewers
connect with influencers
What type of app is Snapchat?
Graphic Oriented app
Data-Deleting app
Data-Driven app
Graphic-Driven app
At which college was Snapchat created?
Harvard
Stanford
Columbia
Yale
How much did Facebook offer for purchase of Snapchat?
1 billion
250 Million
3 billion
10 billion
How many monthly active users are there on Snapchat?
200,000 million
250,000 million
300,000 million
350,000 million
What is the same as posting to a public timeline?
Stories
Geofilters
Lenses
Snapchat Memories
How much is Snapchat valued at?
10 billion
25 billion
40 billion
50 billion
Which is the age group uses Snapchat the most?
0-11
12-17
18-24
25-34
Which age group uses Snapchat the least?
0-11
35-44
45-54
65+
Who uses Snapchat more?
Men
Women
How far in advance should your advertising content be planned?
One week
Two weeks
Three weeks
A month
What is a great way to reward followers for viewing your content?
Behind-the-scenes look
Takeover
Giveaways
CTA
Which of the following means support or recommendation of?
advocacy
creative
Story
Snap Map
