WorksheetsSEO Foundations
Total questions: 10
Worksheet time: 5mins
Assume Site A adds Rel="nofollow" on a link to Site B. What effect will this have?
Search engines will not give credit for the link from Site A to Site B
Search engines will not catalog a link from Site B back to Site A
Search engines will not catalog any additional links from Site A to Site B
Search engines will recognize the keywords, but not the link, from Site A to Site B
After recognizing a duplicate content issue existing on your site, which of the following is a recommended solution?
Redirect the duplicate page to the original
Delete all instances but the original
Use robots.txt to keep search engines from indexing one copy
Use your XML sitemap to tell search engines which version to index
Why do SEOs often recommend not using Flash for displaying website content?
Search engines have trouble reading content embedded in Flash
Flash is an indicator to search engines that a site is hiding content
Flash is considered by search engines to be a black hat" tactic"
Numerous duplicate content issues often arise from pages with Flash files
With regards to directories and SEO, which of the following is more accurate?
Directories are valuable for local optimization, but not for global SEO
Directories are valuable for both local and global SEO optimization
Directories are not valuable for either local or global SEO optimization
Which of the following is NOT correct about SEO and PPC?
SEO efforts last longer than PPC if all additional work is stopped
SEO is free, whereas PPC is paid
SEO strategy generally remains constant; PPC is constantly changing
SEO search results and PPC search results appear on the same search results page
Which of the following on-page factors do NOT directly influence rankings?
META description
Title tag
Header tags
Internal links
URLs
The search results that we see upon a search query are _______.
Based on a cached version of a website stored on the search engine's server
An instant snapshot taken from your website at the time the search query was submitted
A snapshot taken within one week of the search query
A simulated version of a website based on the XML site map
With regards to keyword research, utilizing long tail keywords will yield which of the following?
More competition; higher conversions
More competition; lower conversions
Less competition; higher conversions
Less competition; lower conversions
Which of the following is NOT a factor in search results?
Search query relevance
Searcher physical location
Past searches
Recent news
The existence of an XML site map
Which of the following is an attribute of a "short tail" keyword?
Higher search volume, lower conversion rate
Higher search volume, higher conversion rate
Lower search volume, lower conversion rate
Lower search volume, higher conversion rate
