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WorksheetsSEM II 1.10 Quiz
Total questions: 8
Worksheet time: 8mins
Stephanie completed a market-research project to identify changing consumer trends that will affect her company and its market position. She learned many interesting demographic trends occurring in the population. What type of data should she include in her report to management?
All the information collected so management can decide what is important.
Information that applies only to people not currently part of the target market.
Information that is relevant to the marketing decisions that management must make.
Information that applies only to the company's current target market.
An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of which component?
Handmade graphics
Informal outlines
Computer software
Scientific data
One of the main portions of a marketing report describes the research methods and which other component?
Industry review standards
Data collection procedures
Technical terms
Consulting expenses
What part of a marketing-research report would be mentioned only briefly in an oral presentation?
Research findings
Pertinent data
Relevant information
Research methods
The main portion of a marketing report that explains the research findings should include which component?
Supporting tables and graphs
Summaries and recommendations
Technical appendixes and indexes
Data-collection procedures
Copies of questionnaires, interview forms, and other technical documents are often included in which part of a marketing report?
Summary
Appendix
Analysis
Introduction
An effective technique to use when giving an oral presentation of report findings and recommendations is to ensure the presentation has which feature?
Simplicity
Technically oriented
Free from detail
Complexity
When writing marketing reports, researchers should make sure that they include a section about which component?
Limitations
Regulations
Qualifications
Populations
