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Print and Image communication

Total questions: 65

Worksheet time: 2hrs 10mins

Name
Class
Date
1.

Communication is always a ___ way process.

a)

one

b)

two

c)

three

d)

four

2.
Any paid form of non-personal presentation and promotion of ideas by identified sponsors.
a)
Promotion
b)
Advertising
c)
Public Relations
d)
Sales Promotion
3.
Any communication designed to inform, persuade, or remind potential customers about a company’s products or services or improve its public image.
a)
Promotion
b)
Advertising
c)
Public Relations
d)
Sales Promotion
4.
Magazine ads and a catalogs would be included in which type of advertising media?
a)
Print
b)
Broadcast
c)
Internet
5.
The element of a print ad that is a phrase or sentence and attracts the reader's attention.
a)
Headline
b)
Illustration
c)
Copy
d)
Signature
6.
Using Facebook, Instagram, Snap-chat or Twitter to communicate with potential customers.
a)
Social Media
b)
Sales Promotion
c)
Product Placement
7.

_____ is using more than 1 medium (way or means) of expression or communication.

a)

Medium

b)

Multimedia

c)

Format

d)

Basics

8.

_______ is data in the form of words or alphabetic characters.

a)

Audio

b)

Video

c)

Animation

d)

Text

9.

_______ is responsible for gathering and publishing news in the form of newspapers or magazines.

a)

Print Media

b)

Website

c)

Game

d)

Simulation

10.

_______ is the recording, reproducing, or broadcasting of moving visual images.

a)

Game

b)

Video

c)

Audio

d)

Graphics

11.

This is an image or visual representation of an object.

a)

Video

b)

Audio

c)

Text

d)

Graphics

12.

Solve this simile: Audio is to the ears as Video is to the _________.

a)

Nose

b)

Mouth

c)

Ears

d)

Eyes

13.

This photo shows an example of ______________.

a)

Website

b)

Presentation

c)

Tutorial

d)

Print media

14.

The photograph or drawing in a print advertisement.

a)

Copy

b)

Headline

c)

Illustration

d)

Signature

15.
The hole inside the lens that allows light through
a)
exposure
b)
shutter speed
c)
flash
d)
aperture
16.
Refers to how much of an image is in focus
a)
shutter speed
b)
exposure
c)
histogram
d)
depth of field
17.
How light or how dark an image is
a)
histogram
b)
rule of thirds
c)
exposure
d)
bokeh
18.
Determines how sensitive the camera is to light
a)
flash
b)
exposure
c)
long exposure
d)
ISO
19.
An image that has been exposed for a long time, or uses a long shutter speed
a)
histogram
b)
long exposure
c)
manual mode
d)
bokeh
20.
The ability for a camera or lens to focus so near to the subject that it is captured life-size on the image sensor
a)
macro
b)
metering
c)
noise
d)
rule of thirds
21.
A file type that gives the photographer more control over photo editing; a digital negative in data format
a)
RAW
b)
JPEG
c)
ISO
d)
Macro
22.
A file type that has been processed a bit, and is universal.  A smaller file that is considered an image.
a)
RAW
b)
ISO
c)
JPEG
d)
Rule of Thirds
23.
The process of removing unrealistic color casts so that objects which appear white in person are rendered white in your photo
a)
White Balance
b)
ISO
c)
Rule of Thirds
d)
Depth of Field
24.

A fast shutter speed is use to...

a)

A) Make a picture look blurry.

b)

B) Freeze an image in time.

c)

C) Make a picture look like it is in slow motion.

25.

Which technique is framing?

a)
b)
c)
d)
26.
Deadspace is
a)
Negative space
b)
Bad space
c)
Empty space that is pointless
d)
Where nothing lives
27.
Which file type supports 16.7 million colors but not transparency?
a)
GIF
b)
PNG
c)
JPG
d)
EPS
28.
Which file type supports animation and transparency?
a)
GIF
b)
JPG
c)
PNG
d)
EPS
29.
Adobe Illustrator is a well known tool that edits and produces __________ files.
a)
Raster
b)
Vector
c)
Interlaced
d)
Compressed
30.
Adobe Photoshop is a well known tool that edits and produces __________ files.
a)
Raster
b)
Vector
c)
Interlaced
d)
Compressed
31.
A vector image is made up of tiny colored squares (pixels) and can be resized without losing clarity.
a)
True
b)
False
32.
Which file types support transparency?
a)
GIF & BMP
b)
JPEG & PNG
c)
EPS & SVG
d)
GIF & PNG
33.
What photo composition rule does this photograph BEST represent?
a)
Leading Lines
b)
Balancing Elements
c)
Symmetry
d)
Framing
34.

A document that ends in .pdf is what kind of document?

a)

Adobe Photoshop

b)

Adobe Indesign

c)

Microsoft Word Document

d)

Adobe Portable Document Format

35.

Vector images are used mostly for:

a)

photography

b)

digital logos or illustrations

c)

newspaper layouts

d)

typesetting

36.

Which one of these files is NOT good to use on a website?

a)

JPG

b)

RAW

c)

GIF

d)

PDF

37.

Which of these is a vector file image type?

a)

JPG

b)

PNG

c)

EPS

d)

RAW

38.

PSD stand for_____.

a)

Photoshop Document

b)

Pixel Superior Data

c)

Photo Sample Department

d)

Picture Simple Dots

39.
What element is represented here?
a)
form
b)
line
c)
value
d)
texture
40.
How many shapes are organic?
a)
two
b)
three
c)
four
d)
all
41.
Form is
a)
2 dimensional
b)
3 dimensional
c)
non-existent
42.
If I mix red and orange, what color have I created?
a)
orange-red
b)
red-orange
c)
a really great lipstick
43.
Perspective, size, value and placement help develop which element in a piece of artwork?
a)
Line
b)
Space
c)
Form
44.
An artist must use every element of art to create a work of art.
a)
True
b)
False
45.
Geometric means
a)
having no structure
b)
having a specific structure
c)
has only straight lines
46.
Value is
a)
How dark something is
b)
How light something is
c)
How light or dark something is
47.
We see color because of...
a)
value
b)
shadow
c)
reflections of light
d)
we have eyes
48.
"Texture is only relevant to 3-dimensional art."
a)
True
b)
False
49.
Which letter shows an example of negative space?
a)
S
b)
H
c)
I
d)
F
50.
Shapes are
a)
the form of an object
b)
two-dimensional
c)
three-dimensional
d)
open spaces
51.
The principle of art that makes one part of a work dominant the other parts.
a)
Emphasis
b)
Balance
c)
Unity
d)
Proportion
52.
The principle of art concerned with equalizing visual forces, or elements, in a work of art.
a)
Emphasis
b)
Movement
c)
Balance
d)
Variety
53.
Principle of art concerned with the size relationships of one part to another.
a)
Balance
b)
Emphasis
c)
Proportion
d)
Unity
54.
Principle of art that creates unity by stressing similarities of separate but related parts. 
a)
Variety
b)
Harmony
c)
Unity
d)
Emphasis
55.

Principle of art concerned with difference or contrast.

a)

Variety

b)

Unity

c)

Harmony

d)

Rhythm

56.
Principle of art used to create the look and feeling of action and to guide the viewer's eyes throughout the work of art.
a)
Rhythm
b)
Emphasis
c)
Movement
d)
Unity
57.
The principle of art that indicates movement by the repetition of elements.
a)
Balance
b)
Variety
c)
Rhythm
d)
Unity
58.

Which of these images shows the LEAST amount of MOVEMENT?

a)
b)
c)
d)
59.
What is this piece of the camera called:
a)
Auto Focus
b)
Spinny Thing
c)
Shutter
d)
Lens
60.

What mode gives the user complete control of all camera functions.

a)

AV (Aperture Priority)

b)

TV (Shutter Priority)

c)

M (Manual)

d)

Auto

61.

Which type of lens has a fixed focal length?

a)

Prime

b)

Zoom

c)

All of the Above

d)

None of the Above

62.

Which of the following is an acceptable way of correctly focusing the lens on a subject?

a)

Measuring with a tape from the focal plane

b)

Zooming in to find critical focus then zooming out to the desired frame

c)

All of the above

d)

None of the above

63.

A wide angle lens will create an effect of distortion, which seems to bend the edges of the image.

a)

True

b)

False

64.

If your camera lens gets dirty, you should clean it with...

a)

your shirt.

b)

a paper towel.

c)

a lens cleaning cloth.

d)

nothing. It is ruined forever.

65.

The __________________ is mounted onto the body of the camera, which is where the sensor or film is.

a)

Camera body

b)

Tripod

c)

Lens

d)

Focal Length

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