WorksheetsSEM I 2.05 Quiz
Total questions: 9
Worksheet time: 9mins
What information is usually contained in a database about competitors?
Budget structure
Advertising media
Creative strategy
Production Techniques
Which is a reason why businesses should regularly monitor their internal records that contain marketing information?
To prioritize investment goals
To analyze product performance
To review employment trends
To compile regulatory data
What type of competitor information is important for sports or event organizations to maintain in a database?
Consumption
Market size
Demographics
Price lists
Which might a sport, or an event organization search to obtain marketing information?
Foundations
Media
Newsletters
The Internet
Which internal records might a business use to analyze information regarding customer satisfaction levels?
Comment cards
Credit reports
Debit receipts
Expense reports
What type of marketing information might a business obtain by monitoring sales invoices?
Service tactics
Profit margin
Sales territory
Customer profiles
A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate?
It can be time consuming.
It can be incomplete.
It can be costly.
It can be out of date.
A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
National news outlet
Youth magazine
Sporting goods association
Government census
What internal records do many businesses monitor in order to obtain useful marketing information?
Sales reports
Industry projections
Print advertisements
Trade journals
