What extra features should it include: insurance, optional excursions, etc. ?

What are its unique features?

What needs and wants does it satisfy?

Where can customers find out about the product?

Is location a key factor?

What are the best channels of distributions?

What sort of brand image could be created?

How can potential customers best be targeted?

What is the most suitable type of media for advertising the product?

What factors influence the pricing policy?

What price will the market bear?

Will there be local or national variations?

What kinds of discount will there be?

How will competing products affect whatever is charged?