degree to which consumers automatically think of a brand when a given category is mentioned

degree to which consumers are familiar with the distinctive characteristics of a brand

value of a brand based on the extent of brand loyalty, name awareness and perceived quality

Practice of using a successful brand name to launch a new or modified product in a new category

Consumer's commitment to continue using a brand

practice of establishing and developing a name, symbol or image which identifies and differentiates a product or service from others

Relationship with a distribution partner

Marketing of entertainment products

Practice of developing a themed occasion, display or exhibit to promote a product, cause or organization.

Sport or entertainment occasion which will draw participants, audiences and sponsors.