NEW
Font size
WorksheetsBranding
Total questions: 10
Worksheet time: 5mins
Branding begin in the
1950's
1940's
1960's
Mountain Dew is an example of
A logo
A brand name
A trade character
Tony the Tiger is an example of a
Trade character
Logo
Trade name
Heinz is an example of a
Private label
National brand
Generic brand
Publix is an example of _____________ ________________ products
Private distriputer
National brand
Generic brand
Generic brands don't have a
Product
Price
Brand name
When General Mills uses Cheerios to promote a new product like apple cinnamon Cheerios is called
Mixed brand
Brand extension
Brand licensing
What happens in brand dillution
A brand loses its strength
A brand becomes stronger
A brand stays the same
Combining two different companies products is called
Licensing
Co-branding
Co-oping
Mixed brands example
Michelin manufactures name brand, private distributor and generic tires
Ford makes only ford vehicles
Dunkin Donuts make different flavored donuts
