wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

Basics of Marketing

Total questions: 31

Worksheet time: 15mins

Name
Class
Date
1.
A specific group of consumers that an organization selects as the focus of its marketing plan.
a)
market
b)
clients
c)
customers
d)
target market
2.
Tangible goods, such as a baseball, or a cellphone.
a)
services
b)
wants
c)
product
d)
needs
3.
The process of developing, promoting, and distributing goods and services to satisfy customer’s needs and wants.
a)
marketing concept
b)
marketing mix
c)
market
d)
marketing
4.
Studies of consumers based on social and psychological characteristics, such as attitudes, interests, and opinions.
a)
market segmentation
b)
demographics
c)
psychographics
d)
geographics
5.
Potential customers with shared needs who have the desire and ability to buy a product.
a)
market
b)
target market
c)
clients
d)
customers
6.
Things that people desire based on personality, experiences, or information about a product.
a)
wants
b)
needs
c)
tangible
d)
intangible
7.
Basic necessities such as food, clothing, shelter.
a)
wants
b)
needs
c)
tangible
d)
intangible
8.
Intangible goods, such as a movie ticket or an insurance company.
a)
services
b)
goods
c)
wants
d)
services
9.
Statistics that describe a population in terms of personal characteristics, such as income, age, and occupation.
a)
behavioristics
b)
demographics
c)
geographics
d)
psychographics
10.
A combination of four basic marketing strategies: product, place, price, promotion.
a)
market segmentation
b)
marketing
c)
market
d)
marketing mix
11.
The idea that companies need to satisfy their customers while also trying to reach their company’s goals.
a)
marketing concept
b)
marketing
c)
marketing mix
d)
market segmentation
12.
A way of analyzing a market by categorizing specific characteristics.
a)
marketing mix
b)
target market
c)
market segmentation
d)
marketing concept
13.

Which marketing activity helps to create and stimulate demand for products?

a)

promotion

b)

planning

c)

distributing

d)

pricing

14.

Identify the term which refers to the activities involved in shipping, handling, and storing items on the way from the producer to the consumer.

a)

product planning

b)

distribution

c)

people

d)

economics

15.

Which of the following is a benefit to the consumers of the exchanges which occur as a result of marketing?

a)

brand loyalty

b)

making profits

c)

obtaining needed items at the right time

d)

determining how to meet unlimited wants with limited resources

16.

How do producers benefit from the exchanges which result from marketing?

a)

making a profit

b)

satisfying unlimited wants with limited resources

c)

obtaining needed items for the right price

d)

achieving goals

17.

The business philosphy that focuses on giving customers what they want is known as

a)

customer orientation

b)

marketing concept

c)

"The customer is always right."

d)

making a profit

18.

By enabling consumer to obtain goods and services at the right time and in the right place, marketers are adding ___ to goods and services.

a)

utility

b)

costs

c)

profit

d)

delivery

19.
Which of the following is NOT part of the Marketing Mix?
a)
Selling
b)
Distribution
c)
Price
d)
Product
20.
Which of the following core standards of marketing involves collecting and using data to make future business decisions?
a)
Selling
b)
Financing
c)
Marketing-Information Management
d)
Product/Service Management
21.

Which of these are part of the marketing mix

a)

price

b)

product

c)

people

d)

place

e)

tv commercials

22.

Which of the following Core Standards of Marketing involves collecting and using data to make future business decisions?

a)

selling

b)

marketing-information management

c)

financing

d)

product/service management

23.

Which of the following is NOT part of the marketing Mix?

a)

selling

b)

distribution

c)

price

d)

product

24.

Define Promotion

a)

Any from of communication a business or organization uses to inform, persuade, or remind.

b)

The number of different product lines a manufactures or sells

c)

The process of creating, growing, and manufacturing

25.

What is the person who buys a product called?

a)

Retailer

b)

Consumer

c)

Purchaser

d)

Customer

26.

Deciding how much to charge for goods and services.

a)

Marketing

b)

Goods

c)

Pricing

d)

Selling

27.

Deciding on how goods get into customers’ hands.

a)

Selling

b)

Distribution

c)

Pricing

d)

Product service management

28.

Intangible items that have monetary value and satisfy needs and wants

a)

Goods

b)

Services

c)

Marketing

d)

Tangible

29.

How/where a product will be distributed

a)

Price

b)

Place

c)

Promotion

d)

Product

30.

Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product

a)

Price

b)

Place

c)

Promotion

d)

Product

31.

THE 4 P's - product, place, promotion, price

a)

price

b)

selling

c)

target market

d)

Marketing mix