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WorksheetsBasics of Marketing
Total questions: 31
Worksheet time: 15mins
Which marketing activity helps to create and stimulate demand for products?
promotion
planning
distributing
pricing
Identify the term which refers to the activities involved in shipping, handling, and storing items on the way from the producer to the consumer.
product planning
distribution
people
economics
Which of the following is a benefit to the consumers of the exchanges which occur as a result of marketing?
brand loyalty
making profits
obtaining needed items at the right time
determining how to meet unlimited wants with limited resources
How do producers benefit from the exchanges which result from marketing?
making a profit
satisfying unlimited wants with limited resources
obtaining needed items for the right price
achieving goals
The business philosphy that focuses on giving customers what they want is known as
customer orientation
marketing concept
"The customer is always right."
making a profit
By enabling consumer to obtain goods and services at the right time and in the right place, marketers are adding ___ to goods and services.
utility
costs
profit
delivery
Which of these are part of the marketing mix
price
product
people
place
tv commercials
Which of the following Core Standards of Marketing involves collecting and using data to make future business decisions?
selling
marketing-information management
financing
product/service management
Which of the following is NOT part of the marketing Mix?
selling
distribution
price
product
Define Promotion
Any from of communication a business or organization uses to inform, persuade, or remind.
The number of different product lines a manufactures or sells
The process of creating, growing, and manufacturing
What is the person who buys a product called?
Retailer
Consumer
Purchaser
Customer
Deciding how much to charge for goods and services.
Marketing
Goods
Pricing
Selling
Deciding on how goods get into customers’ hands.
Selling
Distribution
Pricing
Product service management
Intangible items that have monetary value and satisfy needs and wants
Goods
Services
Marketing
Tangible
How/where a product will be distributed
Price
Place
Promotion
Product
Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product
Price
Place
Promotion
Product
THE 4 P's - product, place, promotion, price
price
selling
target market
Marketing mix
