An item that features only the logo of the manufacturer and not another company’s trademark

The ongoing decision-making process about the use of brands

Legal protection of original works and intellectual properties granted by the government to give their creators sole rights to them

A symbol, design, or word used to identify a good or service and registered with the government to prevent use by others

An agreement that allows a company to pay a fee to a team or an event for the right to affiliate itself with that team or event

A phrase that is easy to remember

A percentage of actual sales that a licensee pays to a licensor; usually anywhere from 5–15%

A career that involves providing a product directly to the ultimate consumer

Approval by a reputable external source

The name and/or symbol used by a business; also called signature

An agreement that allows one company to use the trademarked property of another company to manufacture and sell its own products

The fee a licensee pays up front to use trademarked property

An organization or company that holds the rights to trademarked property

A company that wants to manufacture and sell products using trademarked property