WorksheetsFashion Marketing Chapter 7
Total questions: 27
Worksheet time: 14mins
Indirect or Nonpersonal selling is __________
promotion
advertising
publicity
direct selling
indirect selling
paid promotional messages by a sponsor is _________
promotion
advertising
publicity
direct selling
indirect selling
Kim Kardashian is best none for lots of public _____________, basically free promotion.
promotion
advertising
publicity
direct selling
indirect selling
Selling over the counter to a customer, they get the dress when we get the money is which type of selling?
promotion
advertising
publicity
direct selling
indirect selling
A promotion to the general public is which type of selling?
promotion
advertising
publicity
direct selling
indirect selling
Presenting goods in an attractive and understandable manor is ___________ __________
visual merchandising
video merchandising
channel of distribution
markdown
markup
Using videos in retail stores to show new fashion trends is _____________ _________________
visual merchandising
video merchandising
channel of distribution
markdown
markup
A route that goods take from manufacturer, to wholesaler, to retailer is called the goods_____________________
visual merchandising
video merchandising
channel of distribution
markdown
markup
Price reduction to turn clothes quickly, those not selling well results in a ______________
visual merchandising
video merchandising
channel of distribution
markdown
markup
Difference of a stores purchase price and the retail price of goods sold is a ______________
visual merchandising
video merchandising
channel of distribution
markdown
markup
Receiving, Storing, and distributing goods is called ___________ ______________
Inventory Control
Purchase Order
completion dates
Open-To-Buy
As Ready
Written document authorizing manufactures to deliver certain goods at a certain time is a ____________ ___________
Inventory Control
Purchase Order
completion dates
Open-To-Buy
As Ready
Date designated on a purchase order by a retailer is the ______________ ______________
Inventory Control
Purchase Order
completion date
Open-To-Buy
As Ready
_____________________ is the amount of merchandise in $ or units, that can be bought for a store by a buyer.
Inventory Control
Purchase Order
completion date
Open-To-Buy
As Ready
Estimated delivery date on a purchase order is the called __________ ________
Inventory Control
Purchase Order
completion date
Open-To-Buy
As Ready
Which of the following is NOT an advantage of private labels for retailers
Retailers have exclusive design control
Retailers pay lower than regular pricing for the goods
The availability to make changes to update merchandise season to season
Retailers have opportunities to build an image for themselves through distinct private label goods.
Free merchandise is given by the manufacturer when large quantities are purchased
Which of the following is a DISADVANTAGE of private labels for retailers
With overseas production, receiving shipments takes longer amounts of time to receive once manufactured
Retailers pay lower than regular pricing for the goods
The availability to make changes to update merchandise season to season
Retailers have opportunities to build an image for themselves through distinct private label goods.
Free merchandise is given by the manufacturer when large quantities are purchased
Retail establishments that offer a large variety of goods in appropriate departments within the store is what type of store?
Department Stores
Branch Stores
Chain Stores
Discount Stores
Specialty Stores
Retail establishments that open up other locations, off from the main store is what type of stores?
Department Stores
Branch Stores
Chain Stores
Discount Stores
Specialty Stores
Retail establishments that are owned and ran by a central office is what type of stores?
Department Stores
Branch Stores
Chain Stores
Discount Stores
Specialty Stores
Merchandise sold in large, simple buildings with little overhead is being sold in what type of stores?
Department Stores
Branch Stores
Chain Stores
Discount Stores
Specialty Stores
Specialized stores that sell specialized goods is what type of store?
Department Stores
Branch Stores
Chain Stores
Discount Stores
Specialty Stores
Individually owned businesses that use the name and merchandise/goods/food of a pre-existing firm. (Think Mc Donalds "I'm Lovin' IT!)
Franchises
Mail order houses
off-shore sourcing
odd lots
odd-figure pricing
Selling to customers via catalogs is done in ?
Franchises
Mail order houses
off-shore sourcing
odd lots
odd-figure pricing
Goods that are bought from manufactures overseas is ?
Franchises
Mail order houses
off-shore sourcing
odd lots
odd-figure pricing
Sometimes called job lots, an incomplete assortment of goods bought is called?
Franchises
Mail order houses
off-shore sourcing
odd lots
odd-figure pricing
Retail pricing used to psychologically make you think you are getting a GREAT deal, such as using a $4.98 price tag on a pair of drawers and not pricing at $5.00.
Franchises
Mail order houses
off-shore sourcing
odd lots
odd-figure pricing
