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Unit 06 - Contribute to marketing activities

Total questions: 20

Worksheet time: 5hrs 0mins

Name
Class
Date
1.

Alltel, a phone store, decided to market its new line of video phones. Under which marketing function does this decision fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

2.

Which marketing function would Old Navy use when it is creating a new commercial for television?

a)

Place

b)

Price

c)

Product

d)

Promotion

3.

Sean is trying to decide where he should locate his new business. Under which marketing function does this action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

4.

Mary's Muffin Shop has been in business for three years. Since the shop has been so successful, Mary is looking for a location for a second shop. Under which marketing function does this action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

5.

Coca-Cola decided to offer a new type of soft drink, Coke 2. Under which marketing function does this decision fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

6.
The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers. 
a)
Marketing
b)
Market Segmentation 
c)
Mass Marketing
d)
Target Market
7.
Tangible items that have monetary value and satisfy your needs and wants such as cars, toys, furniture, televisions, clothing, and candy.
a)
Goods
b)
Services
c)
Marketing Ideas
d)
Foundations
8.
Intangible items that have monetary value and satisfy your needs and wants. 
a)
Services
b)
Goods 
c)
Ideas
d)
Foundations
9.
All people who share similar needs and wants and who have the ability to purchase a given product are called a 
a)
Market
b)
Kingdom
c)
Book Club
d)
Denomination 
10.
The group of people most likely to become customers and that is identified for a specific marketing program is the 
a)
Target Market
b)
Group
c)
Customer Profile
d)
Market Group
11.
____________ and _____________ are internal factors that affect a business operation.
a)
Strengths and Weaknesses
b)
Strengths and Opportunities
c)
Opportunities and Threats
d)
Weaknesses and Threats
12.
A formal, written, document that directs a company's activities for a specific period of time is a
a)
Marketing Plan
b)
Target Market
c)
Executive Summary 
d)
Target Plan
13.
Statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status
a)
Demographics
b)
Psychographics
c)
Behavioralistics
d)
Geographics
14.
Segmentation of the market based on where people live
a)
Geographics
b)
Geography
c)
Demographics
d)
Psychographics
15.
How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.
a)
Promotion
b)
Product
c)
Place
d)
Premium
16.
What can salespeople do to maintain good relationships with existing customers
a)
Ask for new referrals 
b)
Use customers in ads
c)
Live up to their promises
d)
Send customers expensive gifts
17.
George sold sandy a new living room set. Which action should George do as an effective follow up to provide good service and develop a strong relationship with her?
a)
Ask for referrals 
b)
Call to make to sure the product(s) are satisfactory
c)
Explain the company's business plan
d)
Send articles about local competitors 
18.

Which of the following best describes a target market?

a)

Close competitors of a business

b)

The people who advertise a business's products

c)

Groups that do not buy a business's products

d)

The group of people a brand is aiming their marketing efforts at

19.

Which of the following best describes market segmentation?

a)

Dividing a large market into a smaller groups based on similarities

b)

Selling goods for less than their production cost to maximize sales

c)

Maintaining long-term ties with customers to encourage repeat sales

d)

Selling products over the internet

20.
Buying motives related to the need to feel love, prestige, recognition, social approval, entertained, combat fear, etc. 
a)
Physical 
b)
Rational 
c)
Emotional

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