WorksheetsSGS Business 2.2.3 Promotion
Total questions: 20
Worksheet time: 10mins
Giving your product or service a name that helps recall and recognition, and gives a sense of personality
News letters
Price promotion
Branding
Targeted marketing
Regular updates on the activities of a business sent electronically to customers
Announcements
Branding
E-newsletters
Marketing
A medium- to long-term plan for communicating with your target customers
Product placement
Price promotion
Promotional strategy
Branding
Sponsorship
The development of a brand using advertising on television
When businesses pay to have their products placed strategically in films and television programmes
When companies pay to have a brand associated with an iconic individual or event
Development of new improved product varieties, e.g. Diet Coke, Coke Zero
When people start to spread your message for you, be it word of mouth or via social media
Branding
Extension strategy
Viral advertising
Product placement
Product placement
The development of a brand using advertising on television
When businesses pay to have their products placed strategically in films and television programmes
When companies pay to have a brand associated with an iconic individual or event
Development of new improved product varieties, e.g. Diet Coke, Coke Zero
When a business gives potential customers a free taste of a new product
Advertising
Sponsorship
Branding
Product trials
BOGOF
Buy One Gift Offer Free
Buy Offer Get One Free
Buy One Get One Free
Brand Offer Get One First
Which of the following bests describes the process of a business establishing a distinct identity or personality for its products?
Sponsorship
Branding
Advertising
Promotion
Which of the following promotion strategies is an example of a special offer?
Product trials
2 for 1
Sponsorship
Advertising
A business donates money to a local football team and, in return, the team displays the name and logo of the business on its kit. This an example of:
Special offers
Product trial
Sponsorship
Branding
Which of the following best describes the term targeted advertising online
When people spread information/promote the business and its products/services through social media
A plan of how the business intends to communicate with its target audience
Digital advertising which is aimed at specific individuals/groups who are likely to buy the product/use the service
A business investing in an app/website for customers to buy its products easily
Which of the following promotion strategies uses the media to promote products to a target audience?
Advertising
Point of sale material
Product trials
Special offers
Which of the following is a benefit of 2 for 1 offers as a promotion strategy?
The brand may be damaged in the long term
Short term boost to sales
Data regarding the shopping habits of customers can always be collected by the business
Increases the profit made on each unit sold
Which of the following best describes the term sponsorship?
Actively creating a unique identity for a business’s products
The use of Twitter and Facebook to communicate with customers
Short term incentives to encourage customers to buy a product
When a business pays to be associated with an event
A haircare business launches a new shampoo range. Which of the following promotion strategies would encourage customers to try the product without having to make a purchase?
Special offer
Sponsorship
Branding
Product trial
A sporting venue directly sends information and updates electronically to people who have previously bought tickets online. This is an example of the organisation using:
Viral advertising via social media
Branding
E-newsletters
Special offers
Which of the following is most likely to be a drawback to businesses of using product trials?
They are often very expensive
The business has less/no control over the message communicated
The image of the brand might be damaged in the long term
The product is more likely to be a success when launched
Which two of the following are most likely to be drawbacks of television advertising as a promotion strategy?
It can be expensive for the business
No guarantee the target audience will receive the message
A large quantity of people will receive the message
Appropriate time slots and programmes can be chosen
Messages can be communicated with sight, sound and motion
Which two of the following statements are true in relation to the term promotion?
Promotion is another word for advertising
Promotion always uses media to communicate with customers
Promotion refers to all methods used to communicate with customers
Promotion is when a business pays to be associated with an event
Advertising is one type of promotion strategy
