A retailer decides to mark down the store's selection of swimsuits in August.

A team of workers approach customers in a mall to ask them their opinion about the upcoming political election and the candidates running for office.

A television commercial stresses the benefits of buying a new protein bar.

A company uses information from its sales records to reduce its product line by eliminating the products that did not sell well in the past two years.

A small manufacturer applies for a bank loan in order to upgrade its computer network.

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods.

Steve works in marketing research. His main job is to gather data from focus groups and analyze it to discover marketing trends and customer buying patterns.

When the tan colored M&M was removed from the standard M&M package, the Mars candy company held a contest and allowed fans to vote on the next color of M&M. Blue won the customer voting contest.

Lisa is responsible for checking in all inventory at Subway and making sure the food products get rotated and stored properly.

The rapper Eminem appears on a talk show to discuss his new album launching. They ask him to share information about the singles on the album and the creative process behind the production of the album.

Offering retail store credit cards and layaway options to customers to make it easier to purchase items.

Assessing customer needs to determine the perfect type of running shoe for the customer's upcoming half marathon.

The hot Christmas toy for children jumped in price from $35.99 to $54.99 because consumer demand increased, therefore suppliers could charge more and parents were willing to pay that to make their children happy.

Requires a company to budget for its own marketing activities and assists customers in paying for the company's products.

Process of collecting information about customer trends, and competitor products.

The process of establishing and communicating to customers the value of cost of goods and services.

Obtaining, developing, maintaining, and improving a product or product line to respond to customer needs and wants.

Any form of communication used to inform, persuade, or remind people about a business's products.

Any direct and personal communication with customers to assess and satisfy their needs and wants - involves not only satisfying customers but also anticipating their future needs.

Making decisions about where to sell the product, how it gets there, and storage for the product.

Name that function: Planning ways to cover cost and reach the desired profit margin.

Name that function: Gathering information about what consumers want in order to make informed business decisions.

Name that function: Designing, producing, maintaining, and improving products or services to meet changing needs and wants.

Name that function: Moving products from the producer to the consumer.

Name that function: Reminding customers about your products through advertising activities such as social media marketing, commercials and billboards.

Name that function: What the consumer pays based on expenses, consumer demand and profit margin.

Name that function: One on one contact to help customers make informed business decisions.

Name that function: Collecting surveys from college campuses on fashion likes and dislikes.

Name that function: Ending amount charged with .99 to give the illusion of savings while still maintaining profit margins.

Name that function: Negotiating payment terms with textile companies to allow for more time to pay for the goods you purchase.

Name that function: Using UPS or FedEx to deliver items ordered online to a customers residence.

Name that function: Improving the quality of your shoes based on customer feedback to improve sales and reputation.

Name that function: Sponsoring a local football team by purchasing a banner advertisement on the field to give back and boost your image in the community.

Name that function: Educating customers on the features and benefits on the newest cell phone.

Name that function: Shipping products from China, to the east coast and arranging for a trucking company to deliver products to stores throughout the country.

Name that function: Evaluating sales data to eliminate products that are not selling well.

Name that function: Offering a 25% discount to drive sales during the busy holiday season.

Name that function: Offering a payment plan to credit worthy customers to purchase a travel trailer.

Name that function: Placing a huge dancing gorilla with a sale sign on the street corner near your location.

Name that function: Charging more for highly sought after pair of shoes.

Planning ways to cover cost and reach the desired profit margin.

A cell phone company offers an extended warranty to consumers that covers their phone repairs for 2 years from the purchase date.

Providing surveys either through mail or online to determine customer satisfaction. If a burger franchise from the United States is thinking of opening a store in China, they will collect data and analyze habits of Chinese consumers to try to cater their food to meet the needs overseas.

If you have noticed, the shape, coloring, and font style of Pepsi bottles have changed over time to comply with customer needs and wants.

Free limited edition teddy bears are given out to the first 100 customers who buy a company’s new watch.

A salesperson at the mall helps a man choose a suit for a wedding by assisting him with choosing the right colors, fit, and style. This helps and encourages him to make a purchase.

A woman wants to buy a computer for her college-bound son. However, she cannot afford to pay the entire sum at once. A company offers her a loan that she is required to pay back within the next 2 years.