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WorksheetsSEM Quizzes 4
Total questions: 18
Worksheet time: 9mins
Customer needs should be the primary focus of marketing
True
False
Selecting a good city to host the Super Bowl is an example of distribution of entertainment
True
False
The success of entertainment events depends on promotion to prospective customers
True
False
Celebrities have become increasingly involved in NASCAR
True
False
Sports marketing is a multi billion-dollar global industry that has a major impact on the economy
True
False
Early television took promotion and advertising to a new level
True
False
The success of sports marketing does not depend upon
new opportunities
ambush marketing
timing
gross impressions
Marketing involves
creation of satisfying exchange relationships
maintenance of exchange relationships
satisfaction for businesses and customers
all of the above
To satisfy customer needs, you must do all of the following except
charge prices to maximize company profits
identify your customer
develop products that customers consider better than other choices
operate the business profitably
The popularity of teams and sports figures is based upon
controversy
winning
wealth
all of the above
______ involves the locations and methods used to make products available to customers.
shipping
distribution
retailing
selling
The _______ is what a business offers customers to satisfy needs
Service
Customer care
Product
accessories
How will a team winning a championship affect consumer demand for tickets and the prices charged for tickets?
Decreased demand
No effect
Double sales
Demand and prices for tickets will go up.
What are the four elements of the marketing mix
buying, selling, shipping, packing
product, price, promotion, distribution
sorting, copying, collating, filing
product, shipping, distribution, returning
The term entertainment is generally applied to games of athletic skill.
True
False
Why does it cost millions of dollars to air one commercial during the Super Bowl?
Sports watchers buy more products
Halftime show makes people buy
High demand of air time and watched by millions
Fancy commercials cost more
Ways to make customers aware of products and encourage them to buy.
Marketing
Selling
Promotion
Add on's
The amount a customer pays for a product
Markdown amount
Clearance
Price
The most
