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WorksheetsAdvertising Final BIG Review 1
Total questions: 55
Worksheet time: 28mins
Name
Class
Date
1.
Attention, Interest, Desire, Action
a)
Action
b)
Desire
c)
Advergaming
d)
Aida
2.
Advertising Placed In A Video Game
a)
Advertising
b)
Advertainment
c)
Advergaming
d)
Persuading
3.
Any Form Of Direct Contact Between A Salesperson And A Customer.
a)
Personal Selling
b)
Product Advertising
c)
Seasonal Media Schedule
d)
Advertainment
4.
The Originator Of The Message In The Communication Process
a)
Sender
b)
Receiver
c)
Feedback
d)
Medium
5.
Short-Term Incentives To Encourage The Purchase Or Sale Of A Product Or Service
a)
Brand Switching
b)
Sales Promotion
c)
Advertainment
d)
Communication
6.
A Form Of Advertising Designed To Stimulate Primary Demand For A New Product
a)
Competitive Advertising
b)
Product Advertising
c)
Pioneering Advertising
d)
Institutional Advertising
7.
Persuading Customers To Leave Their Current Candy Brand And Try A New Company'S Products
a)
Advertising
b)
Communication
c)
Brand Switching
d)
Advertainment
8.
Used When Goal Is To Get The Target Market To Make A Purchase Or Take An Action
a)
Decoding
b)
Persuading
c)
Advertising
d)
Informing
9.
Used When The Goal Is To Convert A Consumer Need Into Interest In A New Product
a)
Informing
b)
Encoding
c)
Reminding
d)
Decoding
10.
The Number Of Times A Consumer Views A Given Message During A Certain Period
a)
Frequency
b)
Reminding
c)
Persuading
d)
Informing
11.
The Receiver'S Response To A Message
a)
Receiver
b)
Sender
c)
Frequency
d)
Feedback
12.
A Method Of Scheduling Media In Which Advertising Runs Steadily With Little Variation.
a)
Continuous Schedule
b)
Pioneering Advertising
c)
Institutional Advertising
d)
Product Advertising
13.
Interpretation Of The Language And Symbols Sent By The Source Through A Channel
a)
Persuading
b)
Informing
c)
Decoding
d)
Encoding
14.
If The Consumer Does Not Know That The Marketer'S Product Exists, The Marketer Must Gain The Target Market'S _________.
a)
Attention
b)
Communication
c)
Advertising
d)
Interest
15.
Once Aware, A Marketer Must Get The Consumers ___________ And Create A Desire To Purchase The Product
a)
Frequency
b)
Interest
c)
Encoding
d)
Informing
16.
Anything That Interferes With, Distorts, Or Slows Down The Transmission Of Information
a)
Informing
b)
Noise
c)
Advertising
d)
Decoding
17.
The Amount Of Consumers Who Are Exposed To The Commercial At Least One Time Every Month.
a)
Sender
b)
Reach
c)
Medium
d)
Frequency
18.
Represented In How A Consumer Feels About A Given Brand
a)
Quantitative Data
b)
Brand Perception
c)
Causation
d)
Brand Recognition
19.
Previously Gathered Research Being Used In A Context Other Than That Of Its Original Presentation
a)
Database Marketing
b)
Open-Ended Questions
c)
Secondary Research Primary Research
d)
Primary Research
20.
Questions That Allow Respondents To Provide Detailed Responses And Explain Answers
a)
Open-Ended Questions
b)
Closed-Ended Questions
c)
Market Share
d)
Secondary Research
21.
The Process Of Understanding Gathered Information, Whether Quantitative Or Qualitative, For Use In Making Effective Business Decisions
a)
Focus Groups
b)
Demographics
c)
Database Marketing
d)
Data Analysis
22.
Modes Used To Deliver Messaging, Such As Radio, Television, Internet, Signage, And Mail
a)
Databases
b)
Correlation
c)
Channels
d)
Market Share
23.
Refers To One Factor Making Another Factor Occur
a)
Correlation
b)
Moderator
c)
Causation
d)
Databases
24.
Occurs In A Consumer Seeing A Brand Logo Or Receiving Some Other Brand Representation Or Prompt And Knowing The Corresponding Brand
a)
Primary Research
b)
Brand Perception
c)
Correlation
d)
Brand Recognition
25.
Original Research, Or Research Planned And Carried Out Under The Direction Of A Sponsoring Organization
a)
Secondary Research
b)
Qualitative Data
c)
Brand Recognition
d)
Primaryresearch
26.
A Portion Of The Overall Sales Within A Particular Product Or Service Category
a)
Marketshare
b)
Primary Research
c)
Database Marketing
d)
Open-Ended Questions
27.
Data That Represent Un-Quantifiable Information, The Motivations Or The "Whys" Behind Much Of The Data That Can Be Counted With Numbers
a)
Database Marketing
b)
Qualitative Data
c)
Quantitative Data
d)
Primary Research
28.
The Practice Of Accessing A Collection (Database) Of Individuals' Names For Marketing Purposes
a)
Secondary Research
b)
Data Analysis
c)
Database Marketing
d)
Qualitative Data
29.
Gatherings Of Participants Assembled For The Purpose Of Providing Responses And Perspectives Relative To Provided Topics
a)
Demographics
b)
Focus Groups
c)
Data Analysis
d)
Correlation
30.
Someone Who Directs The Proceedings Of A Focus Group
a)
Correlation
b)
Causation
c)
Databases
d)
Moderator
31.
Data Presented As Numbers , They Are Data That Can Be Counted
a)
Brand Perception
b)
Quantitative Data
c)
Database Marketing
d)
Qualitative Data
32.
A Brief Introduction To A Longer Work That Often Identifies Background Information And Provides An Overview Of The Work Itself
a)
Correlation
b)
Absract
c)
Focus Groups
d)
Demographics
33.
Collections Of Content On A Common Topic
a)
Moderator
b)
Databases
c)
Causation
d)
Data Analysis
34.
Refers To The Occurrence Of Separate Factors That Are Related In Some Way But That Were Not Caused By The Occurrence Of The Related Factor(S)
a)
Causation
b)
Correlation
c)
Brand Recognition
d)
Focus Groups
35.
The Act Of Gathering Information Relative To A Company'S Actions And The Factors That Affect The Space In Which The Company Operates
a)
Data Analysis
b)
Market Research
c)
Primary Research
d)
Market Share
36.
Questions That Have Determined Responses From Which Respondents Can Select And Do Not Allow For Explanation Or Other Elaboration
a)
Secondary Research
b)
Brand Recognition
c)
Closed-Ended Questions
d)
Open-Ended Questions
37.
Multiple Pieces Of Information That Represent And Help Explain An Entity, Behavior, Or Event
a)
Channels
b)
Database Marketing
c)
Data
d)
Market Share
38.
Various Characteristics Used To Identify Individuals And Often Applied In Grouping People In Determined Categories
a)
Data Analysis
b)
Demographics
c)
Secondary Research
d)
Focus Groups
39.
Target Based On Every Individual Factor Available
a)
Fully Segmented Market
b)
Buying Processes
c)
Raw Materials
d)
Market Segmentation
40.
Are Viewed Very Differently And Consumers Comparison Shop, Not Just For The Lowest Price, But For The Brand Or Image That Works For Them
a)
Convenience Product
b)
Accessory Equipment
c)
Perceptual Mapping
d)
Heterogeneous Products
41.
The Process Of Dividing A Market Into Meaningful, Relatively Similar, And Identifiable Segments Or Groups
a)
Market Segment
b)
Business Marketing
c)
No Market Segmentation
d)
Market Segmentation
42.
The Marketing Of Goods And Services To Individuals And Organizations For Purposes Other Than Personal Consumption
a)
Business Marketing
b)
Business Market
c)
Business Product
d)
Market Segmentation
43.
The Place A Product, Company, Or Brand Occupies In Consumers' Minds Relative To The Competition'S Offerings
a)
Market Segmentation
b)
Position
c)
Positioning
d)
Repositioning
44.
Developing A Specific Marketing Mix To Influence Potential Customers' Overall Perception Of A Brand, Product , Or Company
a)
Repositioning
b)
Market Segment
c)
Position
d)
Positioning
45.
A Means Of Displaying Or Graphing, In Two Or More Dimensions, The Location Of Products, Brands, Or Groups Of Products In Customer'S Minds
a)
Perceptual Mapping
b)
Market Segment
c)
Accessory Equipment
d)
Processed Material
46.
Business To Business
a)
Market
b)
Buying Processes
c)
B2B
d)
Oem's
47.
Changing A Product'S Image In Relation To A Competitor'S Image
a)
Positioning
b)
Raw Materials
c)
Repositioning
d)
Position
48.
People Or Organizations Who Have The Ability To Purchase A Product Or Service
a)
Reseller
b)
Business Market
c)
Market
d)
Position
49.
Business Customers Who Consider Numerous Suppliers (Both Familiar And Unfamiliar), Solicit Bids, And Study All Proposals Carefully Before Selecting One
a)
Optimizers
b)
Producers
c)
Positioning
d)
Satisficers
50.
Includes Capital Goods Such As Large Or Expensive Machines, Mainframe Computers, And Buildings
a)
Market Segmentation
b)
Major Equipment
c)
Component Parts
d)
Market Segment
51.
Finished Items (Or Products Close To Being Finished) That Are Used To Make Other Products.
a)
Component Parts
b)
Specialty Products
c)
Major Equipment
d)
Business Product
52.
Organizations That Purchase Goods And Services To Produce Other Products, To Incorporate Into Other Products, Or To Facilitate The Daily Operation Of The Company
a)
Reseller
b)
Product Differentiation
c)
Position
d)
Producers
53.
Original Equipment Manufacturers
a)
Reseller
b)
Producers
c)
B2B
d)
Oems
54.
Product That Requires Consumer Research And Comparison Of Brands
a)
Specialty Products
b)
Unsought Products
c)
Consumer Product
d)
Shopping Product
55.
Segmenting Business Buyers By How They Buy
a)
Buying Processes
b)
Business Product
c)
Shopping Product
d)
Consumer Product
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