WorksheetsSocial Media Marketing Review
Total questions: 17
Worksheet time: 10mins
Which of these 2 strategies can help your social media content go viral?
News-jacking, eg riding onto Miss Universe trend
Beautiful photos of your product
Generous discounts
Celebrating your company's achievements
Strongly emotional content
Which 2 content types works better on LinkedIn than Facebook?
Product Sales Videos
Memes and Parodies
Personal Development (eg tips on productivity)
Articles
Photographs
What kind of content should you advertise to a cold Social Media audience? (Tick 2 best answers)
Hurry! Don't miss out on this HOT deal.
Problem-Solution type content (one of the 8 Hooks)
Edu-taining brand building content
Members only offer
Tour of your R&D facility
Which of these do not belong to a Customer Avatar?
Customer Age, Location, Gender
Customer Interests and Behaviours
Customer Topics of Interest
News on Your Competitors
Customer Purchase patterns
How do you build a community of loyal fans on social media? Choose 3 best answers.
Talk about the hottest political news
Only post on product prices/ discounts
Tell customer success stories
Provide helpful tips and content
Respond Quickly to Customer Queries
You intend to start a YouTube video series offering helpful tips related to your category (eg beauty care). Which marketing goal should you focus on?
Improve sales for your brand
Generate more virality
Educate and engage your subscribers
Promote your company's leadership
Advertise your products
You boosted your Facebook post and it was widely shared. However, your sales isn't picking up. Which are the 2 most likely reasons?
You chose the wrong target audience
You did not put in enough advertising budget
Your product does not address customer concerns
You used a catchy video that grabs attention
If you have a budget of $1,500 a month for FB/IG advertising, how should you spend it?
25% Awareness/ Consideration
75% Conversion
10% Conversion
90% Awareness
Entirely on Conversion
20% Conversion
80% hiring influencers
Which type of content works best for Consideration (Education)?
User Generated Content (UGC) from a contest that you run
Regular Instagram/ Facebook/ TikTok posts that narrate your work
Product features and prices as well as discounts
Viral video riding on the latest TikTok trend
Why should you develop a social media content calendar? (tick all that apply)
Assign the responsibilities for the content team
Use the right content mix
Map out the key themes and topics
Continually talk about your products
You've created a lot of promotions and deals, and advertised them on Social Media. However, few people are taking them up. What's the most likely reason?
Your brand is still new and unrecognized
You used "automatic" placements for your ads
Your target audience is specific and precise
You spent too much on your ads
What Type of Content is Least Likely to Engage on TikTok (Tick all that applies)
Static Price-Based Discount Images
Meme-based edutaining videos
Slideshow videos
Day-in-the-life videos
Which of these signals are the most important for social media sharing?
Which Social Media Channel has the longest content life span? TikTok, LinkedIn, Facebook, Instagram or X?
(a)
What are the two most important content format for engagement on Instagram?
Long-form blog posts
Instagram Stories
Single photo posts
Audio podcasts
Instagram Reels
How can you increase organic reach on Social Media?
Post more product and offer images
Use more hashtags
Engage with your audience through comments and messages - both on page and off page
Ignore negative comments
How should you allocate your ad spend per month on social media?
100% on Conversion or Traffic
25% on Brand Awareness (Video Views)
75% on Conversion or Traffic
50% on Video Views/ Awareness
50% on Conversion or Traffic
100% on Brand Awareness/ Video Views
