Method to analyze a companies progress over time.

The thoughts that customers have about your company and products.

Occurs when a company competes with other companies offering products that are not in the same product category.

Directs a company's marketing mix to reach all consumers.

Dividing markets by location.

Emphasizing price as an issue and matching or beating competitors' prices.

Facts about customers.

Dividing customers into different groups in order to understand their different product preferences or to learn how to effectively target them in a marketing campaign.

Emphasizing features, quality and packaging of a product over competitor's products.

People want the product or service and are willing and have the money to buy it.

How frequently customers use a product.

Divides the population into groups depending on the value they receive from the product.

Portion of the market potential that a company expects to get in relation to its competitors, expressed in $ or %.

Unique image in a consumer's mind relative to competition's products; use marketing mix to do this.