NEW
Font size
WorksheetsMarketing and its Traditional Approaches
Total questions: 25
Worksheet time: 14mins
He is a person who identifies the goods and services needed or wanted by the customers and markets them.
Marketer
Accountant
Customer
Consumer
He is a person or business that buys goods or avails of services produced or offered by a firm.
Marketer
Accountant
Customer
Consumer
He is a person who acquires goods or services for direct use and has no intention of reselling them or using them to create another good or service.
Accountant
Marketer
Customer
Consumer
It is a utility concept of Marketing which refers to the conversion of raw materials into products.
Form utility
Task utility
Place Utility
Time utility
It is a utility concept of Marketing which refers to offering services which consumers may not be capable of doing or may not like to do it themselves.
Form utility
Task utility
Place utility
Possession utility
It is a utility concept of Marketing which refers to the availability of the product or service at accessible locations.
Form utility
Place utility
Time utility
Possession utility
It is a utility concept of Marketing which refers to the satisfaction derived by customers in availing of products or services on time.
Form utility
Task utility
Time utility
Possession utility
It is a utility concept of marketing in which the time and place utilities overlap.
Form utility
Task utility
Possession utility
Place utility
It refers to the process of offering something to another and then being offered something in return.
Exchange
Transaction
Marketing
Talking
It is an agreement between a buyer and a seller to exchange goods or services.
Exchange
Transaction
Marketing
Talking
Name the logo
Mango
Zara
Prada
Gucci
Name the logo
VERSACE
Dolce&Gabbana
Marks & Spencer
Chanel
Name the logo
World Wide Web
Jigsaw
Wikipedia
Globe
It is traditional approach in marketing which ensures that the firm produces high quality goods.
Production concept
Product concept
Sales concept
Traditional concept
It is traditional approach in marketing which believes that products should be of high quality, of excellent performance, and with innovative features.
Production concept
Product concept
Sales concept
Traditional concept
It is traditional approach in marketing which focuses on enticing consumers to purchase goods or services.
Production concept
Product concept
Sales concept
Traditional concept
It is a promotional tool which uses the sales skills to build a personal relationship with customers.
Personal selling
Marketing
Buying
Promoting
It is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing
Marketer
Financing
Advertising
