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Worksheets

Marketing and its Traditional Approaches

Total questions: 25

Worksheet time: 14mins

Name
Class
Date
1.

He is a person who identifies the goods and services needed or wanted by the customers and markets them.

a)

Marketer

b)

Accountant

c)

Customer

d)

Consumer

2.

He is a person or business that buys goods or avails of services produced or offered by a firm.

a)

Marketer

b)

Accountant

c)

Customer

d)

Consumer

3.

He is a person who acquires goods or services for direct use and has no intention of reselling them or using them to create another good or service.

a)

Accountant

b)

Marketer

c)

Customer

d)

Consumer

4.

It is a utility concept of Marketing which refers to the conversion of raw materials into products.

a)

Form utility

b)

Task utility

c)

Place Utility

d)

Time utility

5.

It is a utility concept of Marketing which refers to offering services which consumers may not be capable of doing or may not like to do it themselves.

a)

Form utility

b)

Task utility

c)

Place utility

d)

Possession utility

6.

It is a utility concept of Marketing which refers to the availability of the product or service at accessible locations.

a)

Form utility

b)

Place utility

c)

Time utility

d)

Possession utility

7.

It is a utility concept of Marketing which refers to the satisfaction derived by customers in availing of products or services on time.

a)

Form utility

b)

Task utility

c)

Time utility

d)

Possession utility

8.

It is a utility concept of marketing in which the time and place utilities overlap.

a)

Form utility

b)

Task utility

c)

Possession utility

d)

Place utility

9.

It refers to the process of offering something to another and then being offered something in return.

a)

Exchange

b)

Transaction

c)

Marketing

d)

Talking

10.

It is an agreement between a buyer and a seller to exchange goods or services.

a)

Exchange

b)

Transaction

c)

Marketing

d)

Talking

11.
What is this Logo?
a)
Starbucks
b)
Starbecks
c)
Stargirl
d)
Starcoffee
12.
What is this Logo?
a)
McDoodles
b)
Burger King
c)
Olive Garden
d)
McDonalds
13.
What is this Logo?
a)
Chatsnap
b)
Snapchat
c)
Chapsnat
d)
Picaboo
14.
What is this Logo?
a)
Twitter
b)
Facebook
c)
Myspace
d)
Tumblr
15.
What is this Logo?
a)
Lays
b)
Kit Kat
c)
Pringles
d)
Uncle Rays
16.
What is this Logo?
a)
Bing
b)
Yahoo
c)
Gmail
d)
Google
17.

Name the logo

a)

Mango

b)

Zara

c)

Prada

d)

Gucci

18.

Name the logo

a)

VERSACE

b)

Dolce&Gabbana

c)

Marks & Spencer

d)

Chanel

19.
Name the logo
a)
Reebok
b)
Gola
c)
Kwik fit
d)
Goodyear
20.

Name the logo

a)

World Wide Web

b)

Jigsaw

c)

Wikipedia

d)

Globe

21.

It is traditional approach in marketing which ensures that the firm produces high quality goods.

a)

Production concept

b)

Product concept

c)

Sales concept

d)

Traditional concept

22.

It is traditional approach in marketing which believes that products should be of high quality, of excellent performance, and with innovative features.

a)

Production concept

b)

Product concept

c)

Sales concept

d)

Traditional concept

23.

It is traditional approach in marketing which focuses on enticing consumers to purchase goods or services.

a)

Production concept

b)

Product concept

c)

Sales concept

d)

Traditional concept

24.

It is a promotional tool which uses the sales skills to build a personal relationship with customers.

a)

Personal selling

b)

Marketing

c)

Buying

d)

Promoting

25.

It is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.

a)

Marketing

b)

Marketer

c)

Financing

d)

Advertising