A television commercial stresses the benefits of buying a new protein bar.

Steve works in marketing research. His main job is to gather data from focus groups and analyze it to discover marketing trends and customer buying patterns.

When the tan colored M&M was removed from the standard M&M package, the Mars candy company held a contest and allowed fans to vote on the next color of M&M. Blue won the customer voting contest.

Offering retail store credit cards and layaway options to customers to make it easier to purchase items.

Assessing customer needs to determine the perfect type of running shoe for the customer's upcoming half marathon.

Requires a company to budget for its own marketing activities and assists customers in paying for the company's products.

Process of collecting information about customer trends, and competitor products.

The process of establishing and communicating to customers the value of cost of goods and services.

Making decisions about where to sell the product, how it gets there, and storage for the product.

Name that function: Gathering information about what consumers want in order to make informed business decisions.

Name that function: Designing, producing, maintaining, and improving products or services to meet changing needs and wants.

Name that function: Moving products from the producer to the consumer.

Name that function: Reminding customers about your products through advertising activities such as social media marketing, commercials and billboards.

Name that function: Ending amount charged with .99 to give the illusion of savings while still maintaining profit margins.