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WorksheetsMarketing Final Exam Review 2
Total questions: 20
Worksheet time: 11mins
This tells you who your customer is by providing statistical information about their age, gender, location, education level, income level, etc
demographics
psychographics
geographics
target marketing
This tells you ‘why’ your customer buys something by providing information about their habits, hobbies, attitudes, beliefs, values, etc.
Demographics
Psychographics
Geographics
Target marketing
What is the purpose of performing a SWOT Analysis?
Identifies internal and external factors that may affect the business future performance.
Access a organisations performance
Evaluates whether the business venture is a good idea.
Gives the management team a broader view on the potential opportunity
The S in SWOT Analysis stands for:
Super
Supreme
Strengths
Support
The W in SWOT Analysis stands for:
Weaknesses
Willingness
Want
Wellness
The O in SWOT Analysis stands for:
Outcome
Outstanding
Optimize
Opportunities
The T in SWOT Analysis stands for:
Thanks
Tip
Threats
Treaties
In a SWOT analysis, the two external factors not in a business’ control are
Target Market and Opportunity
Strengths and Weaknesses
Opportunities and Threats
Marketing Mix and Weaknesses
In a SWOT analysis, the two internal factors that are in a business’ control are
Strengths and Weaknesses
Opportunities and Threats
Target Market and Opportunities
Marketing Mix and Threats
A focus group is:
a combination of factors that can be controlled by a company to influence consumers to purchase its products.
A market research method that brings together random people in a room to provide feedback regarding a product, service, concept, or marketing campaign.
data relating to the population and particular groups within it.
the activity of producing advertisements for commercial products or services.
Something a business makes that is built or produced for consumers to purchase.
Place
Promotion
Price
Product
Which of the following is NOT a type of promotion.
Coupons
Digital advertising
Patent
Buy One, Get One Free advertisement
Packaging is considered under the product category of the marketing mix.
True
False
What is meant by 'place' in the marketing mix?
Distribution of an item to a location
Where the product is sold
Shipping of a product
All of the above
Lowering a price on swimsuits in the winter because it is an out-of-season item is an example of:
Product strategy
Pricing strategy
Place strategy
Promotion strategy
Members of a target market have similar _______.
Wants
Needs
Interests
Wants, Needs, and Interests
