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WorksheetsPromotional Mix and Costs
Total questions: 42
Worksheet time: 48mins
Name
Class
Date
1.
Which of the following is the best definition of REVENUE?
a)
The total amount of income a business makes from selling products or services
b)
The amount of money a business has LEFT over after paying for their costs.
c)
The total amount of money a business spends.
d)
The amount of money a business loses every month.
2.
Which of the following is the best definition of PROFIT?
a)
The total amount of income a business makes from selling products or services
b)
The amount of money a business has left over after paying for their costs.
c)
The total amount of money a business spends.
3.
Which of the following is the best definition of COSTS?
a)
The total amount of income a business makes from selling products or services
b)
The amount of money a business has left over after paying for materials.
c)
The total amount of money a business spends.
4.
Which of the following is the equation for figuring out PROFIT?
a)
Profit = Revenue - Cost
b)
Profit = Cost - Revenue
c)
Revenue = Profit - Cost
d)
Costs = Profit - Revenue
5.
Kelly makes and sells quilted blankets out of her home. She charges $50 per blanket. For each blanket she makes, she must spend $1 on thread, $2 in electricity and $12 on cloth. This month she made and sold 15 blankets. What is Kelly's total REVENUE?
a)
$25
b)
$225
c)
$375
d)
$750
6.
If you own a home, you must pay for electricity you use. The amount you pay changes every month depending on how much you use. This is an example of a...
a)
FIXED cost.
b)
VARIABLE cost.
7.
You own a restaurant and every month you must pay your water bill. However, you never know how much that bill will be because the amount changes based upon how much water your business uses. This is a...
a)
FIXED cost.
b)
VARIABLE cost.
8.
You own a lawn-care business and you have two employees. You pay these employees a salary meaning you pay each of these workers $900 every month no matter how much they work. This is an example of a...
a)
FIXED cost.
b)
VARIABLE cost.
9.
You have a straight-talk cell phone plan. This means that your cell phone bill is always changing depending on how many texts you send, how much internet you use, and how many calls you make. This is an example of a...
a)
FIXED cost.
b)
VARIABLE cost.
10.
You have just bought a new car for your 16th birthday. However, you didn't have enough money to pay for the whole car so you took out a loan. Now, every month you must pay exactly $100 for a loan on your car. This is an example of a...
a)
FIXED cost.
b)
VARIABLE cost.
11.
Eric wants to start being an Uber driver in the Waterloo/Cedar Falls area. Eric knows that he can make $30 per Uber ride he gives. Eric owns his own car, so his only expense is to pay $5 in gas for every ride he gives. Eric gives 15 rides this week, his REVENUE for the week will be...
a)
$30
b)
$75
c)
$375
d)
$450
12.
Eric wants to start being an Uber driver in the Waterloo/Cedar Falls area. Eric knows that he can make $30 per Uber ride he gives. Eric owns his own car, so his only expense is to pay $5 in gas for every ride he gives. Eric gives 15 rides this week, his COSTS for the week will be...
a)
$30
b)
$75
c)
$375
d)
$450
13.
Eric wants to start being an Uber driver in the Waterloo/Cedar Falls area. Eric knows that he can make $30 per Uber ride he gives. Eric owns his own car, so his only expense is to pay $5 in gas for every ride he gives. Eric gives 15 rides this week, his PROFIT for the week will be...
a)
$30
b)
$75
c)
$375
d)
$450
14.
Jill made $500 babysitting her neighbors' kids over the summer, but she did not keep all this money as profit. Instead, during the summer Jill also bought a bike for $150, a new pair of shoes for $50, and a new dress for $100. What was Jill's REVENUE over the summer?
a)
$150
b)
$200
c)
$300
d)
$500
15.
The Promotion Mix is used to:
a)
design a product
b)
tell people about what you are selling
c)
conduct a transaction
16.
Define the term 'promotion'
a)
The methods a business uses to communicate with its customers to make them aware of their products
b)
Audio or visual form of marketing for products or services
17.
Why do businesses offer three goods for the price of 2?
a)
Used by businesses to shift old stock or where stock has not been selling as well as expected.
b)
Customers stockpile and won’t need to buy those products for a while.
18.
What is the problem with businesses offering three goods for the price of 2?
a)
Used by businesses to shift old stock or where stock has not been selling as well as expected.
b)
Customers stockpile and won’t need to buy those products for a while.
19.
Why do businesses need to advertise?
a)
To keep loyal customers
b)
To take customers from competitors by tempting them to try a new product or service
c)
Both options
20.
Which of the following is part of Sales Promotion-
a)
Incentives
b)
trade shows
c)
events
d)
catalogs
21.
Which is part of Personal Selling-
a)
Direct Response
b)
Broadcast
c)
Sales Presentation
d)
Press Release
22.
Macy's hired four new salespeople to assist during the Christmas season. Which aspect of the promotional mix does this describe?
a)
Advertising
b)
Personal Selling
c)
Sales Promotion
d)
Direct Marketing
23.
Which of the following is NOT one of the 4Ps?
a)
Product
b)
Packaging
c)
Place
d)
Price
24.
An image on a website trying to get you to buy a product would be...
a)
Advertising
b)
Personal Selling
c)
Public Relations
d)
Sales Promotion
25.
To make your customers aware that your product exists is...
a)
Tricking
b)
Selling
c)
Promoting
d)
Telling
26.
_________ is one-way communication
a)
Personal Selling
b)
Advertising
c)
Promoting
d)
Texting
27.
A coupon is an example of ____________
a)
Personal Selling
b)
Advertising
c)
Public Relations
d)
Sales Promotion
28.
Sales Promotion is a long-term fix
a)
True
b)
False
29.
____________ is the most personal promotional tool
a)
Personal Selling
b)
Public Relations
c)
Advertising
d)
Sales Promotion
30.
One of the public relations tools is a...
a)
Discount
b)
Press Release
c)
Social Media Ad
d)
Commercial
31.
Which of these is NOT part of the promotional mix?
a)
Personal Selling
b)
Advertising
c)
Public Relations
d)
Customer Profiles
32.
Door-to-door sales is an example of...
a)
Advertising
b)
Sales Promotion
c)
Personal Selling
d)
Public Relations
33.
________ reaches large groups of audiences at a high frequency
a)
Advertising
b)
Personal Selling
c)
Sales Promotion
d)
Public Relations
34.
Billboards are a form of advertising
a)
True
b)
False
35.
A salesperson participates in...
a)
Advertising
b)
Personal Selling
c)
Public Relations
d)
Sales Promotion
36.
A(n) _______ is a thing that motivates someone to do something
a)
Ad
b)
Coupon
c)
Incentive
d)
Article
37.
Samsung placing a picture of their newest tech product in a magazine is an example of...
a)
Personal Selling
b)
Advertising
c)
Public Relations
d)
Sales Promotion
38.
A company sponsoring a charity event, such as a 5K race, would be an example of...
a)
Public Relations
b)
Advertising
c)
Sales Promotion
d)
Personal Selling
39.
Magazines, newspapers, TV commercials, etc.
a)
Public Relations
b)
Advertising
c)
Personal Selling
d)
Direct Marketing
40.
You received a travel size shampoo when you purchased a large size from Target.
a)
Advertising
b)
Sales Promotion
c)
Personal Selling
d)
Direct Marketing
41.
Chick-fil-a released a statement to explain their partnership with Thrive Coffee and how the company is working to support local farmers. Which aspect of the promotional mix is this?
a)
Sales Promotion
b)
Public Relations
c)
Personal Selling
d)
Advertising
42.
The sales associate helped you pick out a prom dress.
a)
Personal Selling
b)
Sales Promotion
c)
Advertising
d)
Direct Marketing
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