physical goods that offer benefits to the consumer

the physical development of an area, including the major public systems, services, and facilities of a country or region needed to make a location function.

A way of analyzing a market by specific characteristics to create a target market

a non-physical service such as tennis lessons, personal training, and sports camps

marketing activity on a local community level

A law that bans gender discrimination in schools that receive federal funds

an agreement or contract for a sports organization to sell a parent company's good or service within a given area

a person who may play, officiate, watch, or listen to sports, or read, use, purchase, and/or collect items related to sports

the loss of the opportunity that is passed up in order to receive something in exchange

a person who does not get paid to play a sport

the total assortment of products that a company makes and/or sells

an athlete who has the will and ability to earn an income from a particular sport

the goods, services, ideas, or a combination of those things related to sports that provide satisfaction to a consumer

a national organization that governs college athletics and oversees important decisions pertaining to athletics

a group pf closely related products manufactured and/or sold by a company

Linking athletes to __ was the brainchild of agent Mark McCormack.

All of the following are careers in sports marketing except

High school, college or any recreational player is considered an

The National Federation of State High School Associations set guidelines and make sure that students benefit from a balanced ___ and ___ experience.

NCAA created divisions to keep schools on a competitive level. The divisions are determined by:

Professional sports teams are a fully functional __ whose main purpose is to get the best players in order to win events that will attract fans.

Sports marketing might focus on the sport, as well as the other activities that revolve around a sporting event, such as

The first recorded evidence of the Olympic Games was held in Olympia, Greece in

The __ had prohibited professionals from competing in the Olympic events until it was overturned in 1986.

The Wide World of Sports introduced the public to sports icons such as

After the enactment of Title IX, girls participation in high school sports programs increased __ times from 1970-71 to 1998-99.

Family and friends, society's attitudes and values, and cultural differences related to class, race and gender are ___ factors that influence a consumer's involvement in sports.

Six functions of __ include power and water supply, public transportation, telecommunications, roads and schools.

__ refers to marketing activity on a local community level.

Self-concept, self-image, physical characteristics, ability, skill and motivation are __ factors that influence a consumer's involvement in sports.

Golfing legend Arnold Palmer was one of the first professional athletes to associate with ___ in a promotional role.

When Nike, Gatorade, and Goodyear promote their products by using a connection to sports, those companies are ___

The promotion of the Super Bowl, the Indianapolis 500 or March Madness through television or radio advertisements is considered the

Amateur sporting events attract a large number of fans, attention, and __

In many communities, high school sports are a source of pride and part of ___

Skills, interests, climate and ____ all influence participation in high school sports.

______ encourage community involvement and exercise.

Two categories that affect the sports consumer's decision to spend money on or participate in a sport are environmental factors and _____

The _____ are olympic-style games for athletes with disabilities.

In addition to the salary a player receives from the team, extremely talented athletes have opportunities to earn other income from major corporations through ______ deals.

Examples of _____ dimensions of goods are performance, features, reliability, serviceability, aesthetic design, and conformity to specifications.

Skateboards, baseball bats and exercise equipment are all examples of ____ goods.

Each decision a consumer makes involves an ______

Baseball gloves, bats, baseball pants and cleats are examples of a product ____. Baseball, tennis, basketball and softball items are examples of a product ____.

Tennis lessons, sports camps and personal training are all examples of ________ goods.

Know why the NCAA does not allow college players to accept any form of payment.

There are 8 major categories of sports. Select the sports below that are one of the eight categories.

Select the 4 major categories of sports products.

Sports marketing has two major components. Select them below.