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ESB - Certification Practice 1

Total questions: 47

Worksheet time: 28mins

Name
Class
Date
1.

Which statement defines entrepreneurship?

a)

Marketing and selling products

b)

Setting up a business with the aim to make a profit

c)

Acquiring leadership and managerial skills.

d)

Quickly advancing in positions within a corporation

2.

You need to create a legal structure for your small business. You would like some benefits enjoyed by a large corporation, but you do not want to be taxed twice. You have four partners who will be shareholders. None of you plan to sell your ownership shares to the public, but do want to be protected from business liabilities. Which legal structure should you set up for your business?

a)

Sole Proprietorship

b)

C-Corporation

c)

Limited Liability Company

d)

S-Corporation

3.

Which one of the business compensation structures are is an example of a employee that would be most affected by minimum wage laws?

a)

Piece Work

b)

Salary

c)

Hourly

d)

Commission

4.

You've been asked to classify businesses. Which TWO are B2B?

a)

Wholesale flooring distributer

b)

Chain of local grocery stores

c)

Motorcyle Repair Shop

d)

Purchases requiring a tax exemption certificate

5.

You've been asked to classify businesses. Which TWO are B2C?

a)

Wholesale flooring distributer

b)

Chain of local grocery stores

c)

Motorcyle Repair Shop

d)

Purchases requiring a tax exemption certificate

6.

For each role and responsibility for a business, categorize the role or responsibility as belonging to a FOUNDER

a)

Starts a company around an idea

b)

The main driver for a vision of a startup

c)

Can include both customers and employees

d)

Part of company activities, including decision-making

7.

For each role and responsibility for a business, categorize the role or responsibility as belonging to a STAKEHOLDER

a)

Starts a company around an idea

b)

The main driver for a vision of a startup

c)

Can include both customers and employees

d)

Part of company activities, including decision-making

8.

An example of _____________ compensation is paying filed laborers for the amount of fruit they pick

a)

Piece Work

b)

Salary

c)

Hourly

d)

Commission

9.

An employee who is paid a percentage of a sale is paid by ________.

a)

Piece Work

b)

Salary

c)

Hourly

d)

Commission

10.

Which is the LAST stage in the five stages of the business life cycle.

a)

Existence

b)

Survival of the Fittest

c)

Success

d)

Take-Off

e)

Maturity

11.

Which is the LAST step in the Design Thinking Process?

a)

Test

b)

Define

c)

Empathize

d)

Prototype

e)

Ideate

12.

Successful entrepreneurs have mindsets that typically possess which three characteristics?

a)

Nervous

b)

Collaboration

c)

Creativity

d)

Status quo

e)

Self Reliance

13.

Which is the greatest benefit of being an entreprenuer?

a)

Schedule control

b)

Quick ROI (Return On Investment)

c)

Metting new people

d)

Paying less taxes

14.

Which three characterists help identify a business opportunity?

a)

Quality

b)

Branding

c)

Service

d)

Price

e)

Size

15.

The owner of a landscaping business has noticed that none of his competitors are including ponds or other water features in their gardens they create. The landscaper wants to determine the viability of this buisiness opportunity. What should this entreprenuer do FIRST before offering to design and build water features as part of his landscaping business?

a)

Contact the water department to see if they can support the demand for water

b)

Ask customers in the area if they are interested in adding water features

c)

Determine if there is a supply chain available

d)

Perform a financial audit to determine if there is enough money available to add the new service

16.

Which two documents summarize the business plan of a company?

a)

Marketing Plan

b)

Balance Sheet

c)

Lean Canvas

d)

Pitch Deck

17.

A Pitch Deck is Highly Visual

a)

True

b)

False

18.

A Business Plan is 10-100 Pages

a)

True

b)

False

19.

A Business Plan is used to get Investor's Attention

a)

True

b)

False

20.

Which THREE elements are required to have a Trade Secret?

a)

Subject to reasonable efforts to maintain secrecy

b)

Others cannot legitimately obtain the information

c)

A unique logo or brand names

d)

Information has economic value not generally known

e)

Must be a service

21.

Identifies it is a Creative Commons license

a)

CC

b)

BY

c)

NC

d)

ND

22.

Only Non Commercial users of the work are permitted.

a)

NC

b)

ND

c)

SA

d)

BY

23.

A cooking company wants to identify a target market for a new, AI-enabled toaster oven. Which TWO types of behaviors are analyzed with defining a target market>?

a)

Marketing

b)

Demographic

c)

Geographic

d)

Organizational

24.

In the context of interpreting market research, classify the following data as PRIMARY

a)

A marketing survey you posted on Facebook

b)

Demographic data you obtained from the government

c)

Facts you collected from professional journal articles

d)

Information collected from your company focus group

25.

In the context of interpreting market research, classify the following data as SECONDARY

a)

A marketing survey you posted on Facebook

b)

Demographic data you obtained from the government

c)

Facts you collected from professional journal articles

d)

Information collected from your company focus group

26.

Direct Competition is...

a)

A business whose services are different from yours but satisfy the same need

b)

A company that offers the same thing you offer

27.

What does the T in "SWOT Analysis" for?

a)

Teachings

b)

Time

c)

Threats

d)

Terrorism

28.

Which TWO marketing platforms are offline marketing platforms?

a)

Social Media

b)

TV Ads

c)

Email

d)

Google Ads

e)

Flyers and Pamphlets

29.

Your company manufatures 72hr. emergency kits and sellst hem for a low profit margin. You want to expand your customer base to increase your sales volume, but you have limited budget. Which marketing would be the best choice?

a)

Distribute Flyers

b)

SOcial Media

c)

Email

d)

Local TV Ad

30.

A DJ wants to analyze market reactions to the new music selections played at his dance last weekend. He advertises his weekly dances using social media and email. Which would be the most effective way to gather reactions from those who attended the dance?

a)

Personal Interviews

b)

Surveys

c)

Observation

d)

Focus Groups

31.

Which element of a marketing plan provides a synopsis of details to be outlined later in the plan?

a)

Executive Summary/Business Description

b)

Marketing Mix

c)

Situation Analysis

d)

Delivery Plan

32.

Elements of a Sales Process can include Prospecting, Handling Objections, Closing, and Presentation

a)

True

b)

False

33.

Which Sales Channel has been opened to manufactures because of digital tools?

a)

B2B

b)

Direct-to-Consumer

c)

Wholesale

d)

Distribution

34.

Which Type of Sales Channel involves Selling Products directly to end customers for a profit, either in-store, online, mail-order, or by phone?

a)

Wholesale

b)

Retail

c)

Direct-to-Consumer

d)

B2B

35.

Which TWO ways can Customer Service and Support affect sales?

a)

More Sales through Customer Evangelists

b)

Coordinating shipping

c)

Increased Sales through Responsiveness and Personalization

d)

Closing the deal with rapid engagement

36.

A toy company wants to create a product/market fit hypothesis for a new toy. Which element of the hypothesis involves writing a statement explaining what the new toy does and how it is different from the competition?

a)

Identify underserved customer needs

b)

Value proposition

c)

UX (User Experience)

d)

Determine the target customer

37.

You're a technical trainer. You teach online courses to help workers more efficiently use Microsoft Office applications. What is an effective way to measure your teaching performance during an online course?

a)

Form a focus group

b)

Conduct on screen pop-up quizzes

c)

Ask the sales team if demand increased

d)

Email an evaluation a week after the course

38.

You have an idea for a new product. Market research suggests the product is needed to solve a problem and will be enthusiastically embraced by customers. What is one of the first steps you must do before creating a product prototype?

a)

Identify materials

b)

Create a social media following

c)

Pre-sale the product for funding

d)

Launch a marketing campaign

39.

You create a new type of electric shaver that is light-weight, portable, and holds a longer charge. What are three things you need to consider regarding the mass production of your electric shaver?

a)

Creating your prototype to demonstrate the product's function to potential customers

b)

Establishing quality control measures and accountability

c)

Finding a manufacture

d)

Sourcing materials needed for the components of the products

e)

Setting up your test marketing strategy

40.

Which process does Product Quality Testing NOT involve?

a)

Review the results of internal quality assurance testing

b)

Establish the method to use for testing product quality

c)

Determine what standards have to be met based on the product and industry

d)

Review the results of a competitors quality assurance testing

41.

Product Price affects the length of a distribution channel.

a)

True

b)

False

42.

Which are TWO characteristics of direct distribution that differ from fulfillment centers?

a)

The manufacturer controls all aspects of the distribution

b)

Warehouse is outsourced

c)

Inventory is stored for longer periods of time

d)

Direct distribution is also known as zero level channel

43.

You operate a small insurance office with a partner, which expense is a fixed cost?

a)

Cost of supplies

b)

Property lease for the office

c)

Water bill for an office

d)

Paycheck for an hourly administrative assistant

44.

You spent $1,000 on a Pay-Per-Click (PPC) online advertising campaign that resulted in $1,200 in sales. What was your last month's ROI?

a)

.2%

b)

120%

c)

20%

d)

80%

45.

Which TWO costs should be included when calculating the start-up costs for a business?

a)

Payroll

b)

Rent

c)

Permits, licenses, and incorporation fees

d)

Business cards

46.

A startup business is looking for ways to get funded. Which type of funding funds a business through private investments during a set period of time?

a)

Incubator

b)

Shark

c)

Bootstrapping

d)

Accelerator

47.

Which one of the following statement is NOT true about Equity Financing?

a)

Places a large financial burden on the company

b)

No obligation to repay the money acquired through it

c)

Requires selling a portion of the company