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WorksheetsESB - Certification Practice 1
Total questions: 47
Worksheet time: 28mins
Which statement defines entrepreneurship?
Marketing and selling products
Setting up a business with the aim to make a profit
Acquiring leadership and managerial skills.
Quickly advancing in positions within a corporation
You need to create a legal structure for your small business. You would like some benefits enjoyed by a large corporation, but you do not want to be taxed twice. You have four partners who will be shareholders. None of you plan to sell your ownership shares to the public, but do want to be protected from business liabilities. Which legal structure should you set up for your business?
Sole Proprietorship
C-Corporation
Limited Liability Company
S-Corporation
Which one of the business compensation structures are is an example of a employee that would be most affected by minimum wage laws?
Piece Work
Salary
Hourly
Commission
You've been asked to classify businesses. Which TWO are B2B?
Wholesale flooring distributer
Chain of local grocery stores
Motorcyle Repair Shop
Purchases requiring a tax exemption certificate
You've been asked to classify businesses. Which TWO are B2C?
Wholesale flooring distributer
Chain of local grocery stores
Motorcyle Repair Shop
Purchases requiring a tax exemption certificate
For each role and responsibility for a business, categorize the role or responsibility as belonging to a FOUNDER
Starts a company around an idea
The main driver for a vision of a startup
Can include both customers and employees
Part of company activities, including decision-making
For each role and responsibility for a business, categorize the role or responsibility as belonging to a STAKEHOLDER
Starts a company around an idea
The main driver for a vision of a startup
Can include both customers and employees
Part of company activities, including decision-making
An example of _____________ compensation is paying filed laborers for the amount of fruit they pick
Piece Work
Salary
Hourly
Commission
An employee who is paid a percentage of a sale is paid by ________.
Piece Work
Salary
Hourly
Commission
Which is the LAST stage in the five stages of the business life cycle.
Existence
Survival of the Fittest
Success
Take-Off
Maturity
Which is the LAST step in the Design Thinking Process?
Test
Define
Empathize
Prototype
Ideate
Successful entrepreneurs have mindsets that typically possess which three characteristics?
Nervous
Collaboration
Creativity
Status quo
Self Reliance
Which is the greatest benefit of being an entreprenuer?
Schedule control
Quick ROI (Return On Investment)
Metting new people
Paying less taxes
Which three characterists help identify a business opportunity?
Quality
Branding
Service
Price
Size
The owner of a landscaping business has noticed that none of his competitors are including ponds or other water features in their gardens they create. The landscaper wants to determine the viability of this buisiness opportunity. What should this entreprenuer do FIRST before offering to design and build water features as part of his landscaping business?
Contact the water department to see if they can support the demand for water
Ask customers in the area if they are interested in adding water features
Determine if there is a supply chain available
Perform a financial audit to determine if there is enough money available to add the new service
Which two documents summarize the business plan of a company?
Marketing Plan
Balance Sheet
Lean Canvas
Pitch Deck
A Pitch Deck is Highly Visual
True
False
A Business Plan is 10-100 Pages
True
False
A Business Plan is used to get Investor's Attention
True
False
Which THREE elements are required to have a Trade Secret?
Subject to reasonable efforts to maintain secrecy
Others cannot legitimately obtain the information
A unique logo or brand names
Information has economic value not generally known
Must be a service
Identifies it is a Creative Commons license
CC
BY
NC
ND
Only Non Commercial users of the work are permitted.
NC
ND
SA
BY
A cooking company wants to identify a target market for a new, AI-enabled toaster oven. Which TWO types of behaviors are analyzed with defining a target market>?
Marketing
Demographic
Geographic
Organizational
In the context of interpreting market research, classify the following data as PRIMARY
A marketing survey you posted on Facebook
Demographic data you obtained from the government
Facts you collected from professional journal articles
Information collected from your company focus group
In the context of interpreting market research, classify the following data as SECONDARY
A marketing survey you posted on Facebook
Demographic data you obtained from the government
Facts you collected from professional journal articles
Information collected from your company focus group
Direct Competition is...
A business whose services are different from yours but satisfy the same need
A company that offers the same thing you offer
What does the T in "SWOT Analysis" for?
Teachings
Time
Threats
Terrorism
Which TWO marketing platforms are offline marketing platforms?
Social Media
TV Ads
Google Ads
Flyers and Pamphlets
Your company manufatures 72hr. emergency kits and sellst hem for a low profit margin. You want to expand your customer base to increase your sales volume, but you have limited budget. Which marketing would be the best choice?
Distribute Flyers
SOcial Media
Local TV Ad
A DJ wants to analyze market reactions to the new music selections played at his dance last weekend. He advertises his weekly dances using social media and email. Which would be the most effective way to gather reactions from those who attended the dance?
Personal Interviews
Surveys
Observation
Focus Groups
Which element of a marketing plan provides a synopsis of details to be outlined later in the plan?
Executive Summary/Business Description
Marketing Mix
Situation Analysis
Delivery Plan
Elements of a Sales Process can include Prospecting, Handling Objections, Closing, and Presentation
True
False
Which Sales Channel has been opened to manufactures because of digital tools?
B2B
Direct-to-Consumer
Wholesale
Distribution
Which Type of Sales Channel involves Selling Products directly to end customers for a profit, either in-store, online, mail-order, or by phone?
Wholesale
Retail
Direct-to-Consumer
B2B
Which TWO ways can Customer Service and Support affect sales?
More Sales through Customer Evangelists
Coordinating shipping
Increased Sales through Responsiveness and Personalization
Closing the deal with rapid engagement
A toy company wants to create a product/market fit hypothesis for a new toy. Which element of the hypothesis involves writing a statement explaining what the new toy does and how it is different from the competition?
Identify underserved customer needs
Value proposition
UX (User Experience)
Determine the target customer
You're a technical trainer. You teach online courses to help workers more efficiently use Microsoft Office applications. What is an effective way to measure your teaching performance during an online course?
Form a focus group
Conduct on screen pop-up quizzes
Ask the sales team if demand increased
Email an evaluation a week after the course
You have an idea for a new product. Market research suggests the product is needed to solve a problem and will be enthusiastically embraced by customers. What is one of the first steps you must do before creating a product prototype?
Identify materials
Create a social media following
Pre-sale the product for funding
Launch a marketing campaign
You create a new type of electric shaver that is light-weight, portable, and holds a longer charge. What are three things you need to consider regarding the mass production of your electric shaver?
Creating your prototype to demonstrate the product's function to potential customers
Establishing quality control measures and accountability
Finding a manufacture
Sourcing materials needed for the components of the products
Setting up your test marketing strategy
Which process does Product Quality Testing NOT involve?
Review the results of internal quality assurance testing
Establish the method to use for testing product quality
Determine what standards have to be met based on the product and industry
Review the results of a competitors quality assurance testing
Product Price affects the length of a distribution channel.
True
False
Which are TWO characteristics of direct distribution that differ from fulfillment centers?
The manufacturer controls all aspects of the distribution
Warehouse is outsourced
Inventory is stored for longer periods of time
Direct distribution is also known as zero level channel
You operate a small insurance office with a partner, which expense is a fixed cost?
Cost of supplies
Property lease for the office
Water bill for an office
Paycheck for an hourly administrative assistant
You spent $1,000 on a Pay-Per-Click (PPC) online advertising campaign that resulted in $1,200 in sales. What was your last month's ROI?
.2%
120%
20%
80%
Which TWO costs should be included when calculating the start-up costs for a business?
Payroll
Rent
Permits, licenses, and incorporation fees
Business cards
A startup business is looking for ways to get funded. Which type of funding funds a business through private investments during a set period of time?
Incubator
Shark
Bootstrapping
Accelerator
Which one of the following statement is NOT true about Equity Financing?
Places a large financial burden on the company
No obligation to repay the money acquired through it
Requires selling a portion of the company
