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Worksheets

Marketing Mix

Total questions: 14

Worksheet time: 7mins

Name
Class
Date
1.

Which P is not in the Marketing MIx?

a)

place

b)

people

c)

price

d)

promotion

2.

Target customers can be

a)

grouped in interests

b)

grouped in religion

c)

grouped in income

d)

all of the above

3.

Which type of promotion would a business in maturity use?

a)

TV adverts

b)

Newspaper advert

c)

sponsor an event

d)

mail drop

4.

What is the function of Pump water?

a)

hydrate consumers

b)

cheap az drink

c)

a healthy snack

d)

NZ icon

5.

Define guerrilla marketing.

a)

monkeys in an advert

b)

army based promotion

c)

a surprise and interesting form of advertising

d)

all of the above

6.

What's another word for place?

a)

location

b)

retail

c)

PLC

d)

distribution channel

7.

How many credits is the MMix assessment?

a)

2

b)

3

c)

4

d)

5

8.

What word represents an Merit grade?

a)

apply in detail

b)

state

c)

explain

d)

describe

9.

Packaging is part of what P?

a)

Product

b)

Place

c)

Promotion

d)

Price

10.

Which one is not a retail store?

a)

Pak n Save

b)

Michael Hill

c)

Coke Cola warehouse

d)

The Warehouse

11.

Choose the besst description of a consumer who buys Pump water.

a)

high income

b)

health conscious

c)

elderly men

d)

tourists

12.

Which type of promotion would a business with a product in intro use?

a)

TV adverts

b)

word of mouth

c)

posters

d)

social media

13.

Describe Kathmandu sunglasses.

a)

sunglasses

b)

protective eye wear from the sun

c)

expensive sunglasses

d)

black glasses that you wear when you squint

14.

Who did KFC sponsor?

a)

world rugby league

b)

girls soccer

c)

Olympic womens swimming

d)

NZ chicken farms