WorksheetsMarketing
Total questions: 15
Worksheet time: 5mins
Identify, Satisfy, Retain Customers
Factors that Influence Decisions
Market Research
Customer Profile Dimension
Roles of Marketing
A Brand is
All of the above
An asset
A symbol
A promise
Marketing 4 C's
Consumer Solution, Communication, Convenience, Cost
Consumer Solution, Connection, Comparative, Cost
Communication, Comparative, Cost, Competition
Cost, Competition, Consumer, Connection
The SWOT analysis (strengths, weaknesses, opportunities, threats) are inclusive of
Business Strategy
Marketing Strategy
Corporate Strategy
All of the Above
The centerpiece of the marketing strategy is
Market Research
Target Market
SWOT Analysis
Customer Profile Dimension
Last phase of the decision-making process
Purchase Decision
Need/Want Recognition
Post Behavior
Research Competitor Options
First phase of market research
Report Findings
Develop Goals
Conduct Research
Indentify problem to solve
Detailed description of your current customers
Customer Profile Dimensions
Target Market
4 P's
4 C's
Clear, Compelling, Differentiating
Target Market
Value Proposition
Customer Profile
Roles of Marketing
Situational, Personal, Psychological, Social
Factors that influence purchasing decisions
Decision making process
Roles of Marketing
Value Proposition
4 P's of Marketing
Product, Potential, Public, Price
Public, Person, Promotion, Price
Product, Promotion, Place, Price
Product, Person, Potential, Price
What is the first step in the new product development process?
Generate ideas
Screen ideas
Business Case Analysis
Concept Testing
What phase of the product life cycle has the highest cost and lowest profit?
Maturity
Introduction
Product Development
Growth
Price/Value is calculated in marketing as
Benefits - Perceived Benefits
Opportunity Cost - Benefits
Benefits – Costs
Perceived Benefits – Perceived Costs
At this stage in the product life cycle, sales volume peaks, market saturation is reached, and more competitors enter the market
Decline
Maturity
Introduction
Cash Cow
