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WorksheetsSales Promotions
Total questions: 22
Worksheet time: 11mins
Which of the following is NOT a purpose of sales promotions?
To entice people in.
To boost sales figures.
To attract first-time buyers
To clear new stock.
How does a coupon work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
How does a loyalty scheme work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
How does a free sample work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
What is a disadvantage of sales promotions for the business?
Profit margins are lower.
Profit margins are higher.
It boosts sales.
It entices customers in.
How does a buy one get one free offer work?
It's a small token offering a discount or free gift.
It's an 'instant win' such as a prize within the product itself.
It's effectively a 50 per cent discount.
Loyal customers gain access to special offers at certain times.
Some enterprises advertise sales promotions all year round, even though their prices rarely change.
True
False
Certificates that entitle customers to discounts on goods and services.
Premiums
Rebates
Product Bundles
Coupons
A low cost premium such as, pens, key chains, coffee mugs
Factory pack
Coupon
Traffic Builder
Raffle
An example of a factory pack is
A free drink
A toy inside a happy meal
A key chain
A cookie sample
A low cost item given to consumers for free or at a discount
Premium
Coupon
Rebate
Tie in
Activities that involve sales promotions between one or more retailers or manufacturer.
Deals
Incentives
Tie-in
Sponsorship
An example of a deal is....
For one day only....
A contest to bake a cake
Minion on a Kraft Mac and cheese box
A gift card
What type of programs reward customers for repeat purchases?
Sponsorship
Promotional Tie-ins
Point-of-Purchase
Loyalty
