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Social Media Quiz

Total questions: 30

Worksheet time: 15mins

Name
Class
Date
1.

What is the name of Facebook conversion tracking system?

a)

Facebook conversion

b)

Facebook Pixels

c)

Facebook tracking

d)

Facebook pexel

2.

Facebook criteria for enabling 'Very responsive to messages' badge for a business page?

a)

Response rate of 90% or more & response time of less than 15 minutes

b)

Response rate of 95% or more & response time of less than 10 minutes

c)

Response rate of 80% or more & response time of less than 5 minutes

d)

Response rate of 8/10 or less & response time of less than 90 minutes

3.

what is the recommended resolution by Canva for a Facebook Post?

a)

1080X1080 Pixels

b)

1200X628 Pixels

c)

940X788 Pixels

d)

940X688 Pixels

4.

Which image is considered as a png or transparent image?

a)
b)
c)
5.

"Facebook conversion tracking system will track all the traffic coming from Facebook to your website doesn't matter whether it is an organic or paid"

a)

True

b)

False

6.

Which tool is not a Social Media Management Tool?

a)

Zoho Social

b)

Buffer

c)

Pixabay

d)

Sprout Social

7.

Riya started her own Fashion Brand "Blackpearl" and opened a store in Bangalore. Which Social Media channels are most suitable for her?

a)

Instagram, Facebook, Google My Business & LinkedIn

b)

Youtube, Quora, Facebook & Twitter

c)

Twitter, Quora, Instagram & Facebook

d)

Facebook, Instagram, Pinterest, & Google My Business

8.

Which Facebook ad objective will allow you to grab customer information within Facebook?

a)

Conversion Objective

b)

Lead Generation Objective

c)

Engagement Objective

d)

Store Visit Objective

9.

What are the different ad types/Formats available in Linkedin?

a)

Sponsored content, Sponsored traffic, Message Ads, Dynamic ads

b)

Job Applications, Sponsored in-mail, Traffic, Message ads

c)

Dynamic, text, Message, sponsored content

d)

Website visits, brand awareness, conversion, Lead Generation

10.

"With the help of Social Media Management tools, we can backdate posts in all social media channels"

a)

Yes

b)

No

11.

Which Social Media Channels will directly give you backlinks to your website?

a)

Reddit, Quora, Pinterest, Tumblr

b)

Twitter, Facebook, LinkedIn, Instagram

c)

Google My Business, Google Plus, Whatsapp, Youtube

d)

Social Media Channels will not give backlinks

12.

Which Social Media channel is not owned by Facebook?

a)
b)
c)
d)
13.

Which is the right order to create a Facebook Campaign?

a)

Ad level >> ad set level >> campaign level

b)

ad set level >> ad level >> campaign level

c)

campaign level >> ad set level >> ad level

14.

Identity the founders of Whatsapp!

a)

Jan Koum, Brian Acton

b)

Kevin Systrom, Mike Krieger

c)

Binny Bansal, Sachin bansal

d)

Larry Page, Sergey Brin

15.

Full Form of IGTV?

a)

Internal Graphics Technology Value

b)

International Game Television

c)

Instagram Television

d)

Instagram Grace Time Value

16.

What are the sub objectives you will see if you select Engagement as an objective in Facebook Ads?

a)

Page Likes, Event responses, post engagements

b)

Post comments, Post likes, Post shares

c)

Page followers, Link clicks, Audience Reach

17.

you have 2 creatives and want to test which one will perform better in Facebook Ads. Which feature you have to select in the campaign level?

a)

Variable Test

b)

A/B test

c)

Split Test

d)

Non of the above

18.

Which was the first Hashtag ever used in the online world?

a)

#twitter

b)

#barcamp

c)

#socialmedia

d)

#Weekend

19.

Which one is a Facebook Advertisement?

a)
b)
c)
20.

What is the use of Audience Network?

a)

It helps to identify the right audience for your brand awareness campaign

b)

It will enable you to show the advertisement to partner websites and applications outside social media platforms

c)

It will help you to optimize your advertisement budget spending

21.

Kevin Systrom & Mike Krieger are the founders of___________

a)

Reddit

b)

Instagram

c)

Twitter

d)

Snapchat

22.

What is the maximum number of characters you can use in a tweet?

a)

140

b)

160

c)

280

d)

250

23.

Which social Media platform created in the year 2009?

a)

Instagram

b)

Twitter

c)

Facebook

d)

Pinterest

24.

Identify the Facebook ad format

a)

Instant Experience ad

b)

Slideshow ad

c)

video ad

d)

carosal ad

25.

which marketing objectives twitter is providing in the advertising platform?

a)

Awareness, Store visit, website visit, App Installs

b)

Tweet Engagements, App re engagements, followers, website clicks

c)

job Applications, video views, awareness, messages

d)

website conversions, catalogue sales, app installs

26.

Microsoft acquired LinkedIn for _______ US Dollars

a)

26.2 Billion US Dollars

b)

1.6 Billion US Dollars

c)

16.1 Billion US Dollars

d)

5.8 Billion US Dollars

27.

Which year Facebook acquired Whatsapp for 19 Billion US Dollars?

a)

2013

b)

2010

c)

2014

d)

2009

28.

What are the uses of social Media Management tools?

a)

To publish content in multiple social media channels at a time

b)

To monitor and analyse the performance of multiple social media channels

c)

To run social media advertisements at a cheap price

d)

To compare competitors social media activities and performance

29.

What are the things you can find in this particular social media creative

a)

Brand Identity

b)

1200X628 Resolution

c)

URL

d)

Hashtags

e)

Call to action

30.

Identify the founders of Instagram

a)
b)
c)
d)