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WorksheetsConsumer Behavior-Buying Decision Procsss
Total questions: 25
Worksheet time: 13mins
Which of the following is not part of the buyer decision proocess?
Information Search
Evaluation of Alternatives
Post Purchase Behavior
All of the other answers are part of the buyer decision process.
Which part of the buyer decision is most closely aligned with Maslow's hierarchy?
Purchase decision
Evaluation of alternatives
Need recognition
Post-purchase behavior
Which part of the buyer decision process is first?
Need recognition
Information search
Purchase decision
Evaluation of alternatives
Which part of the buyer decision process is the last step?
Need Recognition
Information search
Purchase decision
None of the other choices are correct
Steps in the buyer decision process are___________skipped.
Never
Rarely
Often
Always
Marketers consider need recognition to be the beginning of a ___________________.
New experience
Path to a solution
Series of problematic events
Lost opportunity
The amount of research a consumer does depends on___________________.
Strength of the need
Amount of information the consumer already has
The ease of obtaining the information
All of the other answers are correct
During the pre-purchase part of the purchase experience, research_______________be undertaken
Must
May not
Can not
None of the other answers are correct
Marketers need to consider ______________of the influences of consumer behavior.
None
Some
All
None of the other answers are correct
The relative weighting of alternatives can be used in the decision making process in order to_______________.
Rank alternatives
Highlight the most important characteristics of alternatives
Eliminate inappropriate or unlikely alternatives
All of the other answers are correct
Marketers need to understand the______________consumers go through to evaluate alternatives.
Choices
Research
Steps
Experiences
Even after consumers come to a decision about a purchase, two other factors can affect consumers' choices. These are ________________and_______________.
Attitudes of others and situational factors
Cognitive dissonance and situational factors
Attitudes of others and cognitive dissonance
Cognitive dissonance and overt intentions
The larger the gap between expectations and performance, the more___________the consumer is likely to be.
Satisfied
Dissatisfied
Cautious
Impressed
Almost all major purchases result in some degree of _______________caused by post-purchase conflict
Passion
Compassion
Comfort
Discomfort
Consumer satisfaction is necessary to achieve_________and_________.
Profits and employee satisfaction
Good word of mouth and repeat purchases
Good word of mouth and cognitive dissonance
Cognitive dissonance and repeat purchases
The discomfort a consumer experiences after a major purchase is known as _______________________.
Cognitive impairment
Cognitive disassociation
Unstructured product dissonance
Cognitive dissonance
Companies must measure customer satisfaction________.
Regularly
Often
Ocassionally
Once a year
The 16% rule relates to_________________.
Rate of conversion
Rate of consumer complaints
Rate of adoption
Rate of awareness
Which of the following is not a characteristic important to influencing a product's rate of adoption?
Relative advantage
Compatability
Contempt ability
Communicability
Divisibility refers to the degree to which an innovation may be _____________prior to purchase.
Imitated
Tried
Unavailable
Out-of-stock
Sometimes consumers skip the evaluation process entirely. This is usually because consumers sometimes buy _______________.
Because of an emergency
Because of impulse
By mistake
Because of desperation
Which if the following is considered external stimuli?
Television Advertising
Hunger
Thirst
Fatigue
Which of the following is not considered internal stimuli?
Hunger
Thirst
Fatigue
Friends' suggestions
The amount of research a consumer does regarding a potential purchase depends on________________.
Strength of need or desire
The amount of information consumers start with
Satisfaction gained by completing the research
All of the other answers are correct.
The adoption process is the mental process through which an individual passes from first learning about the new product to __________________________,
Final decision-when money changes hands
Final adoption-the decision to become a product user
Final fantasy- the ultimate journey
None of the other answers are correct
