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Consumer Behavior-Buying Decision Procsss

Total questions: 25

Worksheet time: 13mins

Name
Class
Date
1.

Which of the following is not part of the buyer decision proocess?

a)

Information Search

b)

Evaluation of Alternatives

c)

Post Purchase Behavior

d)

All of the other answers are part of the buyer decision process.

2.

Which part of the buyer decision is most closely aligned with Maslow's hierarchy?

a)

Purchase decision

b)

Evaluation of alternatives

c)

Need recognition

d)

Post-purchase behavior

3.

Which part of the buyer decision process is first?

a)

Need recognition

b)

Information search

c)

Purchase decision

d)

Evaluation of alternatives

4.

Which part of the buyer decision process is the last step?

a)

Need Recognition

b)

Information search

c)

Purchase decision

d)

None of the other choices are correct

5.

Steps in the buyer decision process are___________skipped.

a)

Never

b)

Rarely

c)

Often

d)

Always

6.

Marketers consider need recognition to be the beginning of a ___________________.

a)

New experience

b)

Path to a solution

c)

Series of problematic events

d)

Lost opportunity

7.

The amount of research a consumer does depends on___________________.

a)

Strength of the need

b)

Amount of information the consumer already has

c)

The ease of obtaining the information

d)

All of the other answers are correct

8.

During the pre-purchase part of the purchase experience, research_______________be undertaken

a)

Must

b)

May not

c)

Can not

d)

None of the other answers are correct

9.

Marketers need to consider ______________of the influences of consumer behavior.

a)

None

b)

Some

c)

All

d)

None of the other answers are correct

10.

The relative weighting of alternatives can be used in the decision making process in order to_______________.

a)

Rank alternatives

b)

Highlight the most important characteristics of alternatives

c)

Eliminate inappropriate or unlikely alternatives

d)

All of the other answers are correct

11.

Marketers need to understand the______________consumers go through to evaluate alternatives.

a)

Choices

b)

Research

c)

Steps

d)

Experiences

12.

Even after consumers come to a decision about a purchase, two other factors can affect consumers' choices. These are ________________and_______________.

a)

Attitudes of others and situational factors

b)

Cognitive dissonance and situational factors

c)

Attitudes of others and cognitive dissonance

d)

Cognitive dissonance and overt intentions

13.

The larger the gap between expectations and performance, the more___________the consumer is likely to be.

a)

Satisfied

b)

Dissatisfied

c)

Cautious

d)

Impressed

14.

Almost all major purchases result in some degree of _______________caused by post-purchase conflict

a)

Passion

b)

Compassion

c)

Comfort

d)

Discomfort

15.

Consumer satisfaction is necessary to achieve_________and_________.

a)

Profits and employee satisfaction

b)

Good word of mouth and repeat purchases

c)

Good word of mouth and cognitive dissonance

d)

Cognitive dissonance and repeat purchases

16.

The discomfort a consumer experiences after a major purchase is known as _______________________.

a)

Cognitive impairment

b)

Cognitive disassociation

c)

Unstructured product dissonance

d)

Cognitive dissonance

17.

Companies must measure customer satisfaction________.

a)

Regularly

b)

Often

c)

Ocassionally

d)

Once a year

18.

The 16% rule relates to_________________.

a)

Rate of conversion

b)

Rate of consumer complaints

c)

Rate of adoption

d)

Rate of awareness

19.

Which of the following is not a characteristic important to influencing a product's rate of adoption?

a)

Relative advantage

b)

Compatability

c)

Contempt ability

d)

Communicability

20.

Divisibility refers to the degree to which an innovation may be _____________prior to purchase.

a)

Imitated

b)

Tried

c)

Unavailable

d)

Out-of-stock

21.

Sometimes consumers skip the evaluation process entirely. This is usually because consumers sometimes buy _______________.

a)

Because of an emergency

b)

Because of impulse

c)

By mistake

d)

Because of desperation

22.

Which if the following is considered external stimuli?

a)

Television Advertising

b)

Hunger

c)

Thirst

d)

Fatigue

23.

Which of the following is not considered internal stimuli?

a)

Hunger

b)

Thirst

c)

Fatigue

d)

Friends' suggestions

24.

The amount of research a consumer does regarding a potential purchase depends on________________.

a)

Strength of need or desire

b)

The amount of information consumers start with

c)

Satisfaction gained by completing the research

d)

All of the other answers are correct.

25.

The adoption process is the mental process through which an individual passes from first learning about the new product to __________________________,

a)

Final decision-when money changes hands

b)

Final adoption-the decision to become a product user

c)

Final fantasy- the ultimate journey

d)

None of the other answers are correct