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WorksheetsHootsuite academy Quiz
Total questions: 32
Worksheet time: 16mins
When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine results, so be sure to convey the most important information first.
120 characters
140 characters
200 characters
140 words
60 words
Private Twitter Lists are a great way to _________.
Use relevant industry Twitter accounts to influence your SEO
Engage with industry influencers
Keep up with competitors’ content without publicly following them
Maintain list of relevant keywords
On your Facebook Page, which feature would you use you want to provide your followers with the ability to Shop Now, Sign Up, or Contact Us.
third party app integration
Call-To-Action button
like gating
Featured Like columns
Instant conversation
Instagram allows you to include clickable links in the following area(s)
Website Field
Website Field and Bio Field
Custom Location Field and Website Field
Website Field, Captions, Comments, and Username Field
Instagram doesn’t offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. Which of the following best describes this workaround?
To start a new line in your bio, hit the spacebar 5 times quickly
Hold down the shift key when you’re drafting your bio
Draft your bio using the notes app on your device, then paste your formatted copy into the bio field
Insert a period in the it’s own line between two blocks of text
Insert a forward slash and backslash in between the blocks of text requiring a line break.
When optimizing your YouTube page, use_______________________ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session.
cascades
Playlists
libraries
Recommended content
Social media objectives should: (Choose only ONE best answer.)
Be independent of competing marketing and organizational goals.
Adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound).
Adhere to the CCAF framework: context, challenge, activity, feedback.
Flow from, and directly support, social media tactics.
Be finalized early, so marketing goals can be designed around them.
When pitching your budget to decision makers, focus on conveying two things; first, demonstrate ROI from the current year, and second:
Showcase your top performing content from the previous fiscal year.
Emphasize how much more efficient your team is with resources than the company as a whole.
Showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year.
Emphasize how much your team deserves, given how hard they work.
Highlight shortcomings caused by lack of budget in the previous year.
Social media tactics tend to fall into 3 categories:(Choose only ONE best answer.)
earned, influenced, purchased
earned, borrowed, acquired
aimed, taught, bought
paid, owned, earned
_______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels.(Choose only ONE best answer.)
Owned strategies
Paid tactics
Earned goals
Influencer strategies
Enterprise tactics
Brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally.
True
False
What element of a Crisis Management Plan defines the process that should unfold once an issue or crisis is identified?
Hint: it also includes information about team members who should be engaged, when to pause publishing activities, and who decides when a crisis is over and normal social media operations can resume?
Flow Chart
Venn Diagram
Hypothetical Imperatives
Decision Tree
none of the above
You should use the 3 R’s, Relevance, Reach, and Resonance to help you evaluate advocacy candidates. Resonance refers to ________________.
the amount of times per day they post to social media networks
the amount of interesting content, such as gifs, that they use
the level of engagement they have with their audience
the amount of re-tweets they get
the number of languages they can communicate in
Brand advocacy programs should contain 4 components: program goals, criteria for selection, a plan for onboarding, and finally, ____________.
a compensation plan for advocates
a geographic advocate acquisition strategy
a database of advocate’s social media handles and passwords
a plan for continued engagement
a metrics and reporting game plan
When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?
Advocate engagement, which is measured by weekly and monthly active participants
Social reach, which is a measure of the volume of content being shared to all different social networks
Website traffic resulting from employee shares, which can be measured through the use of UTM links.
New employee recruitment and sales leads generated
% decrease in cost per click and cost per impression
To grow your community on Twitter, we suggest that you:
participate in conversations related to your industry and follow people whose interests align with what your community offers.
tweet everyone you know in your industry who might like your products.
follow every person who has ever mentioned your company name.
Twitter should not be used for community building.
_______________ work best for communities that include seasoned practitioners and professionals who are willing and able to share their expertise.
Twitter cards
Branded hashtags
Self-promotional posts
LinkedIn groups
Shared content can be categorized into two main categories: curated, which is content gathered from trusted sources relevant to your industry, and ________________, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals.
Promoted
Curated
Verified
Amplified
Created
Your social media content strategy should flow naturally from your __________________.
social media management platform
content curation tools and tactics
social media strategy and objectives
internal requests
content creation bandwidth
When planning out your YouTube publishing schedule, stick to ___________________________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect.
a variable length and production style
content curation tools and tactics
social media strategy and objectives
internal requests
content creation bandwidth
When planning out your YouTube publishing schedule, stick to ___________________________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect.
a variable length and production style
a consistent length and production quality
a flashy production style and highly variable publishing times
self-promotional content
re-sharing curated content
The __________________ feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment.
advanced search
influencer search
meta search
SearchLight
When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using:
creative commons licensing and URL parameters
popular snippets from popular videos, and recognizable songs
all the options available to you under Monetization settings
URL parameters, video cards, and clickable overlays
high quality thumbnails, well written titles and descriptions, and relevant metatags
When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you’ll get more views and engagement if your video ________________.
is longer and repeats key points
is short and action packed
uses unusual lighting and sound effects
includes a pdf attachment with details from the broadcast
is full of interesting transitions and editing techniques
When posting on your social networks, it’s important to:
tailor messages to the unique strengths of each platform, where possible.
use exactly the same wording to maintain consistency of voice.
post a message on all platforms at the same time to make gathering metrics more accurate.
none of the above
If you are new to Twitter and want to grow your audience using paid advertisements, what campaign type would work best?
Conversion
Followers
Tweet Engagement
Awareness
Twitter Ad Card
If you have a Facebook Business page, you can also create and manage ______________ ads through the Facebook advertising platform.
Tumblr
Before launching a social advertising campaign it’s best to have:
clear business objectives
a well defined target audience
multiple creative ad variations to test in your campaign
all of the above
Instant Experience is a paid advertising feature on Instagram, configured to show media, display a storefront, complete a form, or explore lifestyle images with tagged products. To use Instant Experience, you’ll need to create your ad in:
the Instagram app
Google Ads
Instagram Desktop
Hootsuite Ads
Before launching a social advertising campaign it’s best to have:
clear business objectives
a well defined target audience
multiple creative ad variations to test in your campaign
all of the above
If you want to run a paid advertisement that appears across a wide variety of websites, videos, and mobile apps, your best choice is:
Google Ads Experience
Facebook Ads Manager
Twitter Ad Cards
YouTube’s Video Ads Manager
Facebook’s Universal Campaign-type
LinkedIn offers a type of paid advertising where a post is promoted in your target audience’s HomeFeed, but is NOT published on your LinkedIn Homepage.
direct sponsored content
sponsored content
dynamic content
lead ads
dynamic ads
