NEW
Font size
WorksheetsPrinciple of Marketing
Total questions: 35
Worksheet time: 18mins
It is anything that can be offered to a market for attention, acquisition use or consumption that might satisfy a want or need.
promotion
product
price
packaging
It is a set of value that marketer charges for a product or services
promotion
product
price
packaging
it is a “P” that the company needed to see the effectively and efficiently get its products to its consumer through product distributions.
promotion
product
price
place
It is a set of activities that are intended to boost the sales of a product or services, usually short term.
promotion
product
price
place
It is the process of utilized by marketers to calculate a product’s or service’s optimal price, to determine price elasticity.
pricing test
price skimmimg
prestige pricing
predatory pricing
It is a process used to contained and protect, and sometimes used to identify and promote a product.
labeling
packaging
product concept
product development
It is a display process used to give the consumer information about a product.
labeling
packaging
product concept
product development
These are the example of Direct Materials EXCEPT.
raw materials
packaging
utility
labelling
These are the example of Direct Labor EXCEPT.
fabric cutting
collar attachement
sewing
electricity
These are the example of Direct Overhead EXCEPT.
raw materials
water
energy
utility
It is a network of all the individual, organization, resources, activities and technology involved in the creation and sale of a product
supply chain
distribution channel
wholesalling
selective distribution
It is the sales of goods for resale.
supply chain
distribution channel
wholesalling
selective distribution
This is defined as the sale of good/services to the final customer for its personal consumption.
supply chain
reseller
wholesalling
retailing
It is used by the organization to promote or a public presentation of a product, services or ideas by an identified sponsor through a medium.
marketing model
advertising
promotional ads
product placement
It is a communication written and produced by public relations professionals intended to create a favorable public image for a client.
public relations
publicity
personal selling
online selling
identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms
SUPPLIER
MICRO ENVIRONMENT
MACRO ENVIRONMENT
identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms
SOCIOCULTURAL
MICRO ENVIRONMENT
MACRO ENVIRONMENT
identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms
DEMOGRAPHICAL
MICRO ENVIRONMENTS
MACRO ENVIRONMENTS
identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms
TECHONOLOGICAL
MICRO ENVIRONMENTS
MACRO ENVIRONMENTS
identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms
PUBLICS
MICRO ENVIRONMENTS
MACRO ENVIRONMENTS
identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms
POLITICO - LEGAL
MICRO ENVIRONMENTS
MACRO ENVIRONMENT
identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms
MARKET INTERMEDIARIES
MICRO ENVIRONMENTS
MACRO ENVIRONMENTS
identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms
COMPANY
MICRO ENVIRONMENTS
MACRO ENVIRONMENTS
identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms
COMPETITION
MICRO ENVIRONMENTS
MACRO ENVIRONMENTS
identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms
CUSTOMERS
MICRO ENVIRONMENTS
MACRO ENVIRONMENTS
The _____________________ is the first elements in the marketing mix.
product
packaging
price
labelling
The ________________________ serves to contain and protects, and sometimes, identify and promote the product
product
packaging
labelling
target market
______________________is the display of information about a product on its containers, packaging or on the products itself.
labelling
product description
product concept
packaging content
Mark-up pricing is a pricing strategy that allows the seller a ________________________ markup every time the product is ____________________.
fixe/sold
rawmaterials/packaging
sales/profit
loss/gain
.________________________ is a method that allows a products manufacturer to recover a certain portion of his/her investment every year.
mark up pricing
mark down pricing
target return pricing
pricing test
._______________________ is defined as any paid and public presentation of products, services or ideas by an identified sponsor through a ______________________.
advertising / medium
promotional / campaigned
publicity / relations
sales / promotion
Public relations is creating and maintaining ________________ of an organization’s various public ( customers , employees, investors , suppliers , etc.) through____________________ and others non paid forms of communication.
goodwill / publicity
trust / loyalty
honesty / kindness
diligence / trustworthy
Publicity is a ______________________ written and produced by public relations professionals intended to create a favorable public image for client.
writen
communication
tele marketing
verbal
Personal selling occurs when an individual salesperson sells a product, service or __________________to a client.
problem
solution
channel
publicity
._____________________ are activities or a series of activities, usually short - term, that are intended to_____________________ the sales of a product or services.
promotion / boost
promotion / sales
promotion / lease
promotin / profits
