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Principle of Marketing

Total questions: 35

Worksheet time: 18mins

Name
Class
Date
1.

It is anything that can be offered to a market for attention, acquisition use or consumption that might satisfy a want or need.

a)

promotion

b)

product

c)

price

d)

packaging

2.

It is a set of value that marketer charges for a product or services

a)

promotion

b)

product

c)

price

d)

packaging

3.

it is a “P” that the company needed to see the effectively and efficiently get its products to its consumer through product distributions.

a)

promotion

b)

product

c)

price

d)

place

4.

It is a set of activities that are intended to boost the sales of a product or services, usually short term.

a)

promotion

b)

product

c)

price

d)

place

5.

It is the process of utilized by marketers to calculate a product’s or service’s optimal price, to determine price elasticity.

a)

pricing test

b)

price skimmimg

c)

prestige pricing

d)

predatory pricing

6.

It is a process used to contained and protect, and sometimes used to identify and promote a product.

a)

labeling

b)

packaging

c)

product concept

d)

product development

7.

It is a display process used to give the consumer information about a product.

a)

labeling

b)

packaging

c)

product concept

d)

product development

8.

These are the example of Direct Materials EXCEPT.

a)

raw materials

b)

packaging

c)

utility

d)

labelling

9.

These are the example of Direct Labor EXCEPT.

a)

fabric cutting

b)

collar attachement

c)

sewing

d)

electricity

10.

These are the example of Direct Overhead EXCEPT.

a)

raw materials

b)

water

c)

energy

d)

utility

11.

It is a network of all the individual, organization, resources, activities and technology involved in the creation and sale of a product

a)

supply chain

b)

distribution channel

c)

wholesalling

d)

selective distribution

12.

It is the sales of goods for resale.

a)

supply chain

b)

distribution channel

c)

wholesalling

d)

selective distribution

13.

This is defined as the sale of good/services to the final customer for its personal consumption.

a)

supply chain

b)

reseller

c)

wholesalling

d)

retailing

14.

It is used by the organization to promote or a public presentation of a product, services or ideas by an identified sponsor through a medium.

a)

marketing model

b)

advertising

c)

promotional ads

d)

product placement

15.

It is a communication written and produced by public relations professionals intended to create a favorable public image for a client.

a)

public relations

b)

publicity

c)

personal selling

d)

online selling

16.

identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms


SUPPLIER

a)

MICRO ENVIRONMENT

b)

MACRO ENVIRONMENT

17.

identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms


SOCIOCULTURAL

a)

MICRO ENVIRONMENT

b)

MACRO ENVIRONMENT

18.

identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms


DEMOGRAPHICAL

a)

MICRO ENVIRONMENTS

b)

MACRO ENVIRONMENTS

19.

identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms


TECHONOLOGICAL

a)

MICRO ENVIRONMENTS

b)

MACRO ENVIRONMENTS

20.

identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms


PUBLICS

a)

MICRO ENVIRONMENTS

b)

MACRO ENVIRONMENTS

21.

identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms


POLITICO - LEGAL

a)

MICRO ENVIRONMENTS

b)

MACRO ENVIRONMENT

22.

identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms


MARKET INTERMEDIARIES

a)

MICRO ENVIRONMENTS

b)

MACRO ENVIRONMENTS

23.

identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms


COMPANY

a)

MICRO ENVIRONMENTS

b)

MACRO ENVIRONMENTS

24.

identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms


COMPETITION

a)

MICRO ENVIRONMENTS

b)

MACRO ENVIRONMENTS

25.

identify the WORD highlighted and classified if it is Micro environment or Macro environment forces affecting the business organization/ firms


CUSTOMERS

a)

MICRO ENVIRONMENTS

b)

MACRO ENVIRONMENTS

26.

The _____________________ is the first elements in the marketing mix.

a)

product

b)

packaging

c)

price

d)

labelling

27.

The ________________________ serves to contain and protects, and sometimes, identify and promote the product

a)

product

b)

packaging

c)

labelling

d)

target market

28.

______________________is the display of information about a product on its containers, packaging or on the products itself.

a)

labelling

b)

product description

c)

product concept

d)

packaging content

29.

Mark-up pricing is a pricing strategy that allows the seller a ________________________ markup every time the product is ____________________.

a)

fixe/sold

b)

rawmaterials/packaging

c)

sales/profit

d)

loss/gain

30.

.________________________ is a method that allows a products manufacturer to recover a certain portion of his/her investment every year.

a)

mark up pricing

b)

mark down pricing

c)

target return pricing

d)

pricing test

31.

._______________________ is defined as any paid and public presentation of products, services or ideas by an identified sponsor through a ______________________.

a)

advertising / medium

b)

promotional / campaigned

c)

publicity / relations

d)

sales / promotion

32.

Public relations is creating and maintaining ________________ of an organization’s various public ( customers , employees, investors , suppliers , etc.) through____________________ and others non paid forms of communication.

a)

goodwill / publicity

b)

trust / loyalty

c)

honesty / kindness

d)

diligence / trustworthy

33.

Publicity is a ______________________ written and produced by public relations professionals intended to create a favorable public image for client.

a)

writen

b)

communication

c)

tele marketing

d)

verbal

34.

Personal selling occurs when an individual salesperson sells a product, service or __________________to a client.

a)

problem

b)

solution

c)

channel

d)

publicity

35.

._____________________ are activities or a series of activities, usually short - term, that are intended to_____________________ the sales of a product or services.

a)

promotion / boost

b)

promotion / sales

c)

promotion / lease

d)

promotin / profits