WorksheetsStudy Case Glint
Total questions: 16
Worksheet time: 5mins
Name
Class
Date
1.
Which one not true according to the case study?
a)
Glint just moved to a new office
b)
Glint started as a professional job seeker
c)
3 founders
d)
founders are dropouts
e)
Positive cashflow in less than 3 years
2.
Who is mostly the employer for Glint?
a)
MNC
b)
fresh graduates
c)
startups
d)
university
e)
career centers
3.
Where is Glint based?
a)
Singapore
b)
Indonesia
c)
Taiwan
d)
Malaysia
e)
China
4.
From their observation, they saw that Linkedin…
a)
were mostly for experienced professionals
b)
was easy to use
c)
provided many connections
d)
requires a fee to upgrade account
e)
had too many job posting services
5.
Which is not Glint's services?
a)
Advertisement for internships
b)
Workshops for career planning
c)
copywriting services
d)
customized recruitments campaigns
e)
all are their services
6.
What is Glint's source of revenue?
a)
job seekers fee
b)
new graduates posts
c)
career centers
d)
job posting services
e)
employer membership fee
7.
Who was Glint's target market?
a)
mass market
b)
blue ocean
c)
fragmented market
d)
red ocean
e)
niche
8.
What is one that differentiated Glint from other job portals?
a)
faster portal
b)
curated job posts
c)
based in US
d)
better job offers
e)
provides trainings
9.
Who is in charge of marketing
a)
Chen
b)
Seah
c)
Yeo
d)
Looi
e)
Ying
10.
What was Glint's value proposition for employers?
a)
low cost job seekers
b)
many options of graduates
c)
low cost alternatives for hiring fresh graduates
d)
non binding agreeements
e)
fast moving startup
11.
What was the accelerator that Glint entered
a)
SPH media fund
b)
IIPL
c)
East Ventures
d)
JFDI Asia Accelerate Program
e)
Infocomm
12.
What validated their pivots?
a)
better revenue
b)
increase in job seekers
c)
user growth
d)
increase in MNC employers
e)
new source of funding
13.
Where did they advertise?
a)
Instagram
b)
brochure
c)
University career centers
d)
via emails
e)
Facebook
14.
What help them test their first assumption wrong?
a)
advertisements testing
b)
mentors inputs
c)
expert advise
d)
their own observation in universities
e)
interviews with NUS graduates
15.
Why MNC mostly might not join Glint?
a)
Glint is not famous enough
b)
they have their own HR
c)
existing relationship with executive search engines
d)
they have no job openings
e)
no MNC networks
16.
What was the problem to expanding to South East Asia?
a)
different languages
b)
no connections
c)
no interest
d)
low education
e)
intense competition
100 %
