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WorksheetsBrand Equity Models
Total questions: 15
Worksheet time: 15mins
Brand Equity is a result of
Similarities in employee responses
Differences in Consumer responses
all of the above
None of the above
Identify the CBBE - elements which measures emotional aspects of consumer
Brand Image
Brand feelings
Brand resonance
Brand salience
Consumer Based Brand Equity model is developed by
Akar
Keven lane keller
Kotler
None of the above
Brand Equity refers to the brand value determined based on
employee perception
consumer perception
Market / Income / Cost based assessment
All of the above
Attributes related with Brand Performance includes [Multiple options applicable]
Price
Image
Reliability
Style
Different categories of Brand judgement includes [Multiple options applicable]
Brand quality
Brand credibility
Brand consideration
Brand superiority
The ability of Brand to evoke excitement is measured through
Brand image
Brand salience
Brand resonance
Brand feelings
The relationship between the customer and the brand is measured through
Brand resonance
Brand image
Brand salience
Brand association
The branded retail jewelry store Tanishq has received the highest score for ------------- (Question taken from article )
Brand image
Brand salience
Brand resonance
Brand feelings
As per the report - The retail store Tanishq has received lowest score for
Brand Resonance
Brand judgement
Brand image
Brand feelings
Identify the number of blocks available in CBBE Model
5
4
6
7
The state which describes how well the market offering fulfill the customer's needs, is considered as
Brand salience
Brand Image
Brand performance
Brand resonance
The added value on products and services is called
Advertising
Branding
Brand equity
Brand value
The series of procedures in which customer is focused, help to assess brand's health and leverage equity are classified as
Brand audit
Brand Valuation
Brand tracking
Brand equity
The drivers that differentiate and identify the brands are classified as
Brand elements
Brand emotions
Brand conversation
Brand judgement
