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Brand Equity Models

Total questions: 15

Worksheet time: 15mins

Name
Class
Date
1.

Brand Equity is a result of

a)

Similarities in employee responses

b)

Differences in Consumer responses

c)

all of the above

d)

None of the above

2.

Identify the CBBE - elements which measures emotional aspects of consumer

a)

Brand Image

b)

Brand feelings

c)

Brand resonance

d)

Brand salience

3.

Consumer Based Brand Equity model is developed by

a)

Akar

b)

Keven lane keller

c)

Kotler

d)

None of the above

4.

Brand Equity refers to the brand value determined based on

a)

employee perception

b)

consumer perception

c)

Market / Income / Cost based assessment

d)

All of the above

5.

Attributes related with Brand Performance includes [Multiple options applicable]

a)

Price

b)

Image

c)

Reliability

d)

Style

6.

Different categories of Brand judgement includes [Multiple options applicable]

a)

Brand quality

b)

Brand credibility

c)

Brand consideration

d)

Brand superiority

7.

The ability of Brand to evoke excitement is measured through

a)

Brand image

b)

Brand salience

c)

Brand resonance

d)

Brand feelings

8.

The relationship between the customer and the brand is measured through

a)

Brand resonance

b)

Brand image

c)

Brand salience

d)

Brand association

9.

The branded retail jewelry store Tanishq has received the highest score for ------------- (Question taken from article )

a)

Brand image

b)

Brand salience

c)

Brand resonance

d)

Brand feelings

10.

As per the report - The retail store Tanishq has received lowest score for

a)

Brand Resonance

b)

Brand judgement

c)

Brand image

d)

Brand feelings

11.

Identify the number of blocks available in CBBE Model

a)

5

b)

4

c)

6

d)

7

12.

The state which describes how well the market offering fulfill the customer's needs, is considered as

a)

Brand salience

b)

Brand Image

c)

Brand performance

d)

Brand resonance

13.

The added value on products and services is called

a)

Advertising

b)

Branding

c)

Brand equity

d)

Brand value

14.

The series of procedures in which customer is focused, help to assess brand's health and leverage equity are classified as

a)

Brand audit

b)

Brand Valuation

c)

Brand tracking

d)

Brand equity

15.

The drivers that differentiate and identify the brands are classified as

a)

Brand elements

b)

Brand emotions

c)

Brand conversation

d)

Brand judgement