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SEM II 2.01-2.04

Total questions: 20

Worksheet time: 18mins

Name
Class
Date
1.
Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions are ways that event organizers
a)
improve their brands.
b)
advertise their products.
c)
encourage vendor loyalty.
d)
service their sponsors.
2.
What is a benefit to a sports team of coordinating outreach projects with local community organizations?
a)
Generates public support for a team
b)
Attracts athletes from other sports
c)
Decreases the need to advertise
d)
Improves relations with the media
3.
Foundations for grant money are 
a)
millionaires.
b)
volunteer their money by finding you.
c)
usually local and are found by searching for non-profits in the area.
d)
schools and churches.
4.
Which are things that can be used to maintain/build fan support
a)
Get the people involved with the event to perform at their highest level
b)
Give the fans a reminder about the event
c)
Inform local people about the event
d)
All of these.
5.
By assigning a staff member to communicate and coordinate activities with each of its sponsors, a
a)
creating expanded advertising opportunities.
b)
maximizing mass-media exposure.
c)
processing special orders.
d)
providing efficient, ongoing service.
6.

Immediately following a meeting with a potential event sponsor, an event organizer should perform which task?

a)

Adjust the pricing options in order to obtain the sale

b)

Ask the meeting participants for sponsorship referrals

c)

E-mail a copy of the proposal to the decision-maker

d)

Send a thank-you card to each of the meeting participants

7.

What do amateur sports organizations often solicit in order to be able to operate?

a)

Media coverage

b)

Grant money

c)

Playing time

d)

Free publicity

8.

A sports or event planner contacting a local business about supporting an upcoming tennis tournament is an example of which potential role?

a)

Participants

b)

Paying customers

c)

Spectators

d)

Corporate sponsors

9.

An event organizer is most likely to receive a grant or foundation funding if the event pertains to which outcome?

a)

Benefits the community

b)

Includes celebrity appearances

c)

Generates national media coverage

d)

Appeals to a large target market

10.

Which is the most efficient and inexpensive way for a local youth-soccer camp director to locate organizations that offer grant money?

a)

Develop a sales letter

b)

Mail color brochures to all local businesses

c)

Make cold calls to national corporations

d)

Conduct online research

11.

To obtain operating funds, a not-for-profit sports camp for underprivileged children might seek which option?

a)

Capital-improvement loans

b)

Tax refunds from the community

c)

Grant or foundation monies

d)

Celebrity endorsements

12.

Because a prospective sponsor may have questions about the sponsorship proposal, an event organizer should plan to perform which action?

a)

Conduct follow-up activities

b)

Reinforce important deadlines

c)

Evaluate sponsorship activities

d)

Discuss sponsorship benefits

13.

Three days after presenting a sponsorship proposal to Kula-Kola Beverage Company; Caitlin called the company’s president and asked if there were any questions or concerns about the proposal. What selling activity did Caitlin perform?

a)

She negotiated terms with a vendor.

b)

She followed up with the potential client.

c)

She up-sold the level of sponsorship.

d)

She communicated sponsorship benefits.

14.

Which presents the greatest challenge for U.S. companies when developing a plan to sell movies in foreign countries?

a)

Lack of interest by foreign customers

b)

Language barrier in promotions

c)

Cost of foreign monetary exchanges

d)

Uncertainty about government policies

15.

When a sporting-goods manufacturer decides to sell to businesses located in another country, it should consider which situation about the country?

a)

Selling motives

b)

Trade restrictions

c)

Profit margins

d)

Cost of goods

16.

Which are trade barriers that are likely to limit a sports equipment manufacturer’s ability to export its products to foreign countries?

a)

Trade agreements and industrialization

b)

Licenses and outputs

c)

Quotas and tariffs

d)

Globalization and embargoes

17.

John’s Sporting Goods is planning on exporting sport equipment to England. England is placing taxes on all imported goods that come into the county. What is the name of the trade restriction?

a)

Tariffs

b)

Quotas

c)

Embargoes

d)

License

18.

Spain cannot manufacture enough mountain bikes to meet the demand due to a shortage of resources needed to make the bikes. The United States has agreed to assist in meeting the demand, but Spain will only except a certain amount of bikes into their country. The term that most represents this situation is:

a)

Tariff

b)

Quotas

c)

License

d)

Embargoes

19.

Before the United States can export and import custom furniture into countries in Europe, they must first grant permits to the United States to do so. What must the countries in Europe give to United State to do business?

a)

Quotas

b)

Embargoes

c)

Tariffs

d)

License

20.

Cuba has suspended all products from Canada from being imported into their country. What is the trade restriction that Cuba is using against Canada?

a)

Embargoes

b)

Quotas

c)

Tariffs

d)

License