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WorksheetsITB: Marketing Basics
Total questions: 11
Worksheet time: 2mins
Which of the following is NOT in our definition of marketing?
Planning and executing the promotion and pricing of
ideas, goods, and services
to create exchanges between buyers and sellers
and to have government set regulations
___________ engage in some form of marketing. It is over ____% of the cost of a good or service.
everyone. 50%
everyone 75%
no one. 50%
some. 50%
Which of the following is NOT one of the 4 Ps of marketing?
product
promotion
placement
permanency
price
Which "P"? location on a shelf or to sell in on Amazon
product
price
placement
promotion
Which "P": What are we going to sell?
price
product
placement
promotion
The "most likely customer" to buy your product is called the
marketing mix
consumer preference
target market
super market
Where you are located is
psychographics
demographics
infographics
geographics
Age, income, gender, ethnic group are all
psychographics
demographics
infographics
geographics
Lifestyle preference, religion, hobbies, opinions, and politics are all
psychographics
infographics
demographics
geographics
Richest sports fans is ___________. And this is ____________.
hockey. demographics
basketball. psychographics
NASCAR. geographics
Another name for building a target market is
market research
market segmentation
market street fight
infographics
