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ITB: Marketing Basics

Total questions: 11

Worksheet time: 2mins

Name
Class
Date
1.

Which of the following is NOT in our definition of marketing?

a)

Planning and executing the promotion and pricing of

b)

ideas, goods, and services

c)

to create exchanges between buyers and sellers

d)

and to have government set regulations

2.

___________ engage in some form of marketing. It is over ____% of the cost of a good or service.

a)

everyone. 50%

b)

everyone 75%

c)

no one. 50%

d)

some. 50%

3.

Which of the following is NOT one of the 4 Ps of marketing?

a)

product

b)

promotion

c)

placement

d)

permanency

e)

price

4.

Which "P"? location on a shelf or to sell in on Amazon

a)

product

b)

price

c)

placement

d)

promotion

5.

Which "P": What are we going to sell?

a)

price

b)

product

c)

placement

d)

promotion

6.

The "most likely customer" to buy your product is called the

a)

marketing mix

b)

consumer preference

c)

target market

d)

super market

7.

Where you are located is

a)

psychographics

b)

demographics

c)

infographics

d)

geographics

8.

Age, income, gender, ethnic group are all

a)

psychographics

b)

demographics

c)

infographics

d)

geographics

9.

Lifestyle preference, religion, hobbies, opinions, and politics are all

a)

psychographics

b)

infographics

c)

demographics

d)

geographics

10.

Richest sports fans is ___________. And this is ____________.

a)

hockey. demographics

b)

basketball. psychographics

c)

NASCAR. geographics

11.

Another name for building a target market is

a)

market research

b)

market segmentation

c)

market street fight

d)

infographics