Font size
WorksheetsStrategic Management - Blue Ocean & Red Ocean (Chap 8)
Total questions: 10
Worksheet time: 30mins
The Blue Ocean Strategy was suggested by:
Henry Fayol
Peter Drucker
Renee Mauborgne
Abraham Maslow
Which of the following is a trait of blue ocean strategy?
Beat the competition
Create and capture new demand
Exploit existing demand
Compete in existing market space
The following are the four basic strategies for Blue Ocean Strategies (BOS) EXCEPT:
Maintain
Create
Raise
Reduce
BOS is the simultaneous pursuit of ____________________.
differentiation and focus
diversification and cost leadership
integration and concentration
differentiation and low cost
The aim of BOS is to create new market space thereby making the competition irrelevant.
TRUE
FALSE
One of the basic strategies for BOS is "Raise". What do companies need to "raise"?
Factors that are of low values to consumers.
Existing factors that are valued by customers.
New factors that are of high value to customers.
Factors that are low value but customers still want them.
Give 2 examples of the traits/criteria of Red Ocean Strategy.
Give 3 examples of the traits/criteria of Blue Ocean Strategy (BOS)
State the four basic strategies under BOS.
One of the basic BOS strategies is "Create". What do companies need to "create"?
