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Chapter 4 Strategic Innovation

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

The Gartner Hype Cycle helps leaders to assess the effects of emerging disruptive technologies. The cycle suggests that the Peak of Inflated Expectations is followed by…

a)

the Slope of Enlightenment

b)

the Trough of Disillusionment

c)

a.      the Plateau of Productivity

2.

Today's markets are changing rapidly and often radically. The present is characterized by the VUCA model – Volatility, Uncertainty, Complexity and…

a)

Ambivalence

b)

Ambiversion

c)

Ambiguity

3.

There are four generic competitive processes that can induce the decline of an incumbent firm. Among those four “destructive” competitive forces is Commoditization. Commoditization emerges from…

a)

...new players at the periphery, de novo entrants or prior complementors.

b)

...complementors in the extant innovation ecosystem who gain power and control.

c)

...from established adversaries, or new adversaries that adopt the standard technology.

4.

There are different patterns of strategic innovation and its impact on incumbent firms. Airbnb is a good example for which strategic and digital innovation?

a)

New ways of value creation, including new resources, skills and partners.

b)

New bundles of dmensions of customer benefit.

c)

New revenue structures and loci of differentiation.

5.

The benefits of strategic innovation can…

a)

... solely be observed within complex supply chains.

b)

... be advantageous also for basic commodities.

c)

... be considered an effective tool limited to the strategy departments of publicly traded companies.

6.

The theory of “pipeline” businesses…

a)

... is a result of research in digital platform ecosystems.

b)

... is dependent on network effects.

c)

... is increasingly doubted in light of multi-sided markets.

7.

Which of the followings statements is NOT true? An ecosystem in business…

a)

... is characterized by a clearly defined, albeit changing, group of actors with different roles.

b)

...originates from the idea of an ecosystem in nature.

c)

...encompasses largely dependent economic players.

8.

A company intending to strengthen its digital platform could make use of which of the following strategies?

a)

Cross-Selling

b)

Cross-Subsidizing

c)

Cross-Sensitization

9.

Which of the following represents the highest degree of openness?

a)

Hierarchical supply chain

b)

Business ecosystems

c)

Vertically integrated model

10.

Which of the following statements is not true about digital economy?

a)

It functions according to the generic logic of engagement, positive spillovers and fair governance.

b)

The emphasis of scale economies is on the supply side.

c)

It allows permissionless entry and is open around key control points.