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Worksheets

Marketing

Total questions: 16

Worksheet time: 8mins

Name
Class
Date
1.

Find the wrong one in basic 4P's

a)

Product

b)

Price

c)

Place

d)

Process

2.

Which one is financially achievable?

a)

Awareness

b)

Affordability

c)

Acceptability

d)

Accessibility

3.

What is the tool of "D" in AIDA

a)

adress

b)

colours

c)

music

d)

discounts

4.

Which one is external and positive in SWOT

a)

strengths

b)

weaknesses

c)

opportunities

d)

threats

5.

Which one is not related to SMART goal system

a)

Specific

b)

Measurable

c)

Attractive

d)

Realistic

6.

Which one is related to CSR?

a)

green marketing

b)

digital marketing

c)

buzz marketing

d)

face-to-face marketing

7.

Which one is wrong about PEST analysis

a)

political

b)

economic

c)

scientific

d)

technological

8.

Which symbol is about copyright?

a)

b)

®

c)

d)

©

9.

Household electrical goods are:

a)

green

b)

white

c)

brown

d)

red

10.

Which one is about dogs in BCG analysis?

a)

high/high

b)

high/low

c)

low/high

d)

low/low

11.

Which is the peak of the popularity in PLC?

a)

introduction

b)

growth

c)

maturity

d)

decline

12.

Which one is wrong about the content of the brand manager

a)

brand image

b)

brand vision

c)

brand essence

d)

brand name

13.

Find the wrong segmentation group

a)

education

b)

age

c)

religion

d)

family

14.

Which the basic need from the Maslow's pyramid?

a)

esteem

b)

social

c)

physiological

d)

safety

15.

Which accronym is about staff?

a)

HRM

b)

CRM

c)

PR

d)

CSR

16.

What is ROI?

a)

return on interest

b)

rebuff on interest

c)

rebuff on investment

d)

return on investment